Wahida Ainun Mumtaza

Conduct market research and competition analysis to derive actionable insights. Manage inventory and growth strategies to drive acquisitions. Perform in-depth analysis of business challenges and present recommendations to Manager Level. Support strategic initiatives through scenario modeling, performance forecasting, and ad hoc analysis. Collaborate on business plans across departments to enhance customer service and logistics. Ensure KPIs are aligned with program goals for continuous improvement in outcomes and performance.

• Conducted ad-hoc and structured analyses that optimized seller onboarding and campaign efficiency, boosting seller retention by 18%. • Developed and automated reporting pipelines (Excel, Power BI), cutting manual effort by 30% and accelerating decision-making. • Created frameworks to evaluate seasonal campaign performance, leading to 12% uplift in GMV during peak sales periods. • Partnered with Sales, Marketing, and Business Development to deliver insights that improved campaign ROI by 15%. • Built marketplace dashboards to monitor daily/weekly sales, enabling leadership to identify trends and act on underperforming categories. • Improved cross-department workflows by introducing data automation, reducing processing errors by 25%

• Conducted performance, attendance, and recruitment analyses across 1,000+ employees, providing insights that reduced attrition by 10%. • Applied survival analysis and statistical modeling to identify retention drivers, shaping HR retention strategies. • Built HR dashboards to track internal mobility, recruitment costs, and time-to-fill metrics, improving hiring efficiency by 20%. • Integrated NLP methods into HR data, improving reporting accuracy and insights from employee surveys. • Delivered actionable recommendations that optimized workforce planning and supported leadership in HR strategy.

• Analyzed online behavior and purchase data from 50K+ monthly customers, driving performance improvements in conversion and retention. • Developed marketing ROI reports that optimized ad spend, improving return on marketing investment by 22%. • Created dashboards comparing performance vs. benchmarks, enabling management to identify underperforming categories. • Automated reporting processes, reducing weekly reporting time by 35%. • Partnered with Marketing to enhance targeting efficiency, increasing campaign engagement by 15%.

• Designed and evaluated data collection methods (surveys, questionnaires) for market research projects. • Analyzed consumer data using statistical software, uncovering patterns that supported client strategies. • Prepared reports and presented actionable insights to management, improving client understanding of consumer behavior.