Waheed Rasheed

Cofounder, CMO and Head of Sales @ Smiota

About

Waheed is a cofounder, CMO, and Head of Sales at Smiota Inc, a global leader in smart automation of packages, retail, asset management and e-commerce supply chain automation. With over 20 years of experience in the semiconductor industry, startups, and non-profits, he has a proven track record of creating and launching cutting-edge solutions for major consumer electronics brands. He holds a VxWork and Red Hat Linux certification, and a BS in Electrical, Electronics, and Communications Engineering. As a visionary and collaborative leader, Waheed drives the strategy and roadmap for Smiota's integrated solutions platform, which optimizes, automates, and personalizes the shopping experience for residents, couriers, and property managers. He has led a cross-functional team of leaders and continues to oversee business development marketing, sales, product strategy for Smiota's globally. He is passionate about solving complex problems, making data-driven decisions, and overcoming challenges with persistence and diligence. He has traveled extensively in Asia, Japan, and Europe, and has a keen understanding of cultures across the globe.

Country

United States

City

San Francisco Bay Area

Industry

Computer Software

Skill

Analytical Skills, Competitive Analysis, Product Development, P&L Management, Forecasting, MPEG, Product Life Cycle Management, Product Marketing, Product Management, Semiconductors, Consumer Electronics, Embedded Systems, Marketing Strategy, New Business Development, Business Strategy, Strategic Planning, Cross-functional Team Leadership, Strategy Development, Video, Business Planning

Experience

Cofounder, CMO and Head of Sales

Smiota

2016-1 - Present · 10 yrs 9 mos

San Francisco Bay Area

Smiota is a global leader in cutting-edge retail e-commerce supply chain automation of the "last mile" delivery. We optimize, automate and personalize the shopping experience with an agile, integrated solutions platform that addresses the needs and requirements of residents, couriers and property management staff in a comprehensive and seamless way.

VP Of Operations

Zaytuna College

2012-10 - 2016-1 · 3 yrs 4 mos

berkeley, california

VP, Operations and Development: Zaytuna is Americas first Muslim Liberal Arts College established to revive the traditional liberal arts as a non-profit institution. I was hired by the founders and board of directors to restructure the operations for financial growth/sustainability.

VP Product Marketing

Sigma Designs

2011-9 - 2012-9 · 1 yr 1 mo

I was leading a global team of senior directors and marketing managers to create a 3 to 5 year vision, strategy and roadmap for Settop box and DTV System on Chip product lines, with a vision to grow business from $250M to $500M over 3 years. Trident Micro DTVs assets were acquired by Sigma Designs in May 2012.

VP of Business Development and Strategic Marketing

Quartics

2010-9 - 2011-9 · 1 yr 1 mo

Irvine, CA

I created HDMI based system solutions for Quartics’ programmable video processor (Qvu) solutions in the DTV/Home Theater, Settop-box and Accessory markets.

Director Marketing

Silicon Image

2005-9 - 2010-10 · 5 yrs 2 mos

I have defined and managed industry leading product line of (High Definition MultiMedia Interface)HDMI Receivers, Transmitters and Switches for DTV, Home Theater and set-top box markets resulting in over $500 Million in revenue in 5 years

Marketing Manager

Silicon Storage Technology Inc

2004-6 - 2005-9 · 1 yr 4 mos

Sunnyvale, CA

I was hired as by a leading flash memory manufacturer to define secure flash memory for Settop-Box and CE markets resulting in $100Million revenue. Succeeded in winning reference designs and market share with major SoC makers such as Broadcom and Zoran.

Sr. Product Marketing Engineer

Altera

2001 - 2002 · 1 yr

Drove the Third party software partner program for the Excalibur embedded processor FPGA solution. Worked with RedHat, VxWorks and other realtime OS companies to support Excalibur solution.

Sr. Technical Marketing Engineer

C-Cube Microsystems

1998 - 2000 · 2 yrs

Hired as a Sr. Technical Marketing Engineer to design and specify and support microcode for C-Cube MPEG de-multiplexer and decoder chips for Consumer Digital Set-top Boxes. Worked with major C-Cube customers such as Canal Plus, Beta Research, Sony, Panasonic, and General Instruments and Motorola to design, develop and manufacture set-top boxes