Wael Deeb

• Responsible for identifying and managing key clients, consultants and stakeholders in the HVAC industry and promoting the full HVAC offerings from General and Midea in the UAE market. • Research and populate contacts database of prospects, targets and customers. • Initiate and lead the design and development of tailored solutions using Taqeef’s products that support specific customer requirements to achieve business growth of the Taqeef brands. • Involve relevant Taqeef functions (Engineering and Sales team) to evaluate the technical viability of the solutions. • Promote HVAC products/technologies to Developers, Architects at conceptual stage of the projects. • Support Consultant and Developers in design stage and offer technical solutions as required. • Develop a strong market intelligence on competition including technical value proposition by product/system level and their focus.

Responsible for the P/L of the full operation of Greenergy since its inception in 2015. Greenergy Air Conditioning Trading and Installation LLC represents several international brands in the field of district energy such as SWEP (Part of Dover Holding) and WATCO. In addition, to the traditional trading business segment, Greenergy provides specialized turnkey offerings in Energy Transfer solutions and has executed several projects with Tabreed and Emaar District Cooling. Responsible for consultant sales and implementing systematic operations and procedures to achieve high efficiency and client satisfaction. Engaging in all crucial sales meetings helping the sales team close projects and maintain positive customer relationships. Key prestigious projects won include the iconic Burj Khalifa (1800 TR cooling expansion), Al Hamra Village (ETSs and Cooling Tower), Luxury Tower in Downtown (Turnkey ETS), Memorial Park in AD (Turnkey ETS), Mada Tower (Turnkey ETS), Versace Hotel Plant Room (Cooling Towers), Accommodation Village in Dubai South (10 ETSs), and Movenpick Hotel in Downtown. Established strong relations with class A consultants and most of the district cooling providers such as Empower, Tabreed, Emicool, Emaar DC, and Dubai South DC along with 60+ MEP contractors.

PRINCIPAL RESPONSIBILITIES: -Define the Unitary Product Offer Analyze the existing product offer and current market needs and insure that we have a competitive product offer that meets the current market demand . Identify any product gaps and implement sourcing strategies in conjunction with product management to fill those gaps. -Create and Implement a Standard Pricing Structure Create and maintain a standardized pricing structure that that is repeatable across all of our distribution channels. Create and maintain price lists. Develop and implement a standardized volume based discount structure. Approval of extraordinary discounts. -Price and Profitability Management Manage initial pricing of new products and annual price increases of existing products to insure sustained profitability. Mange the unitary product portfolio to insure that annual profitability targets are met. Ownership of all process related activities forecasting , customer relationship management , etc -Market Communications - Market Intelligence Insure that all required marketing material is created and easily available for all products in the Unitary portfolio. -Initiate and manage product launches when required. Follow all market developments to insure that our product portfolio remains current. Maintain close and regular follow up on competition activities and share with the sales force / distributors suitably. Analyze the geographic make up of our sales to identify regional opportunities. - Product and Sales Traning Training of Sales People and Distributors as required -Regulatory bodies and Public forums. Play an active role in all related regulatory bodies across the region, e.g. ESMA, ESTEDAMA, SASO…etc.Participate in unitary related public events, seminars and forums across ET.

• Handling the applied distribution sales network for Oman, Bahrain, Kazakhstan, Pakistan,Yemen, Syria, Iraq, Jordan, and Libya • Assist Distributors in answering technical questions on HVAC systems, Trane products, and system application alternative. • Preparing and delivering formal presentations & training sessions with distributor groups and individual clients. • Respond to Distributor needs by identifying systems, products, generating quotes and closing orders. • Responsible for placing orders to factories, order follow-ups, order expediting, or service order routing. • Monitor and track quoted projects and current orders • Design and sell integrated HVAC systems. Offer system optimizations/solutions for chiller plants along with the software analysis to back the offering. • Conduct customer & distributor visits and customer events to build relationships with key accounts in the countries that I am handling. • Supporting centrifugal sales leader in district cooling projects, in terms of selections, compliance, technical support, pricing, negotiating with clients and review of contracts/payment terms. • Supporting strategic projects in Jordan and Iraq such as mega HVAC projects, oil and gas tenders, and district cooling tenders. • Ingersoll Rand Products Cross Selling. • Comply with Trane conditions and business conduct policies when securing business in the marketplace.

Technical Marketing Job Description • Market DCPRO Engineering in a cost effective manner using the appropriate channels • Create, maintain and update data bases of prospective customers • Attend public events, conferences and seminars to promote market awareness about DC PRO • Follow up on new projects, prospects and tenders • Prepare and present proposals and quotations for new projects, negotiates and closes sales • Assist in negotiations of key client contracts • Prepare contracts between DC Pro and clients upon award • Prepare and maintain market study for market competition and competitive rates of company’s competitors • Keep a status update for all submitted proposals with reasons for award or loss. • Maintain relationships with targeted industry organizations and Senior Officials in Prospective clients’ organization • Provide technical support as per job requirement Design Job Description Included the complete design of district cooling plants, hydraulic analysis and design of large scale chilled water distribution networks, design of energy transfer stations, equipment sizing and selections, engineering reviews, project’s pricing, preparing project specifications, BOQs and tender document, coordination with consultants and contractors. Moreover my job also included selecting the required equipment for the plants and updating the approved list of suppliers for the major equipments (such as cooling towers, chillers, pumps, valves, etc... ) by setting up meetings to discuss compliance with specifications and conducting factory visits if required.