Wade Jones

• Provide strategic CRM and cross-channel marketing guidance to retailers and nonprofits, specializing in customer journey optimization and lifecycle program development. • Relaunched MyAlloy.com’s skincare line, designing and implementing pre- and post-purchase journeys in Braze to drive retention through multivariate testing. • Conducted a marketing performance audit for YeahBuzzy, analyzing ROI of organic vs. paid media and delivering actionable insights using frequency, repeat rate, cohort, and persona analysis.

• Led global team in developing and executing CRM strategies to increase customer retention and engagement. • Revamped programs to enhance user engagement and retention, utilizing deep customer insights for effective targeting. • Established best-in-class processes and communications to achieve KPI metrics and optimize personalization capabilities.

• Developed and executed lifecycle marketing strategies to increase customer engagement and value. • Implemented multivariate testing for actionable insights and exponential learnings. • Led the development of 20 trigger lifecycle campaigns, resulting in a 10 million incremental EBITDA.

• Led a team of 15 professionals to shape the vision for earned and owned media, resulting in a successful company turnaround and sale. • Developed a 27-action staged lifecycle-based marketing journey using data-driven insights to drive customer engagement. • Implemented a proprietary CRM database structured around consumer engagement, saving $750,000. • Vetted and launched a new email vendor, Bronto, resulting in a 22% cost savings.

• Led a team of 12 marketing and analytics professionals to drive profitable investment and customer acquisition costs. • Oversaw a $55 million marketing budget with P/L responsibility. • Initiated acquisition and retention strategies resulting in a 12% increase in LTV.

Led catalog, data management, and customer relationship departments that supported the company’s strategic goals. Managed creative direction, product presentation, forecasting/budgeting, circulation planning, merchandising, and vendor relations for all direct mail programs. • Created a new Center of Excellence CRM program. Provided insights for C-suite decision-making around consumer segments and shopping behavior. • Increased average dollars per book by >53% with no deterioration in response rates. • Clarified overall goals to find, attract and win new customers, retain current customers, and reduce the costs of marketing and customer retention. • Provided customer insights to executive C-suite on marketing spend. • Collaborated with vendors to establish statistical models for response marketing. • Navigated the development of a new consumer database.

Led the visual merchandising and catalog departments that support Journeys. • Tested and analyzed new direct mail programs including postcards and new media. • Oversaw strategic vision and tactical execution of visual standards including displays, fixtures, product presentation, and field training programs. • Enhanced product allocation and forecasting of key categories, including assortment planning, product rotation, and consolidation. • Utilized sales trend analysis, product trends, historical data, and departmental input to determine initial distribution levels and replenishment at the category and class level in order to manage in-season opportunities or risks.

Instituted the general management of the company’s visual directives and standards. Managed all functional areas to achieve presentation goals including seasonal visual guides, visual basics training materials, and regular display and product updates.

Enhanced product allocation and forecasting of key categories including assortment planning, product rotation, and consolidation. Utilized sales trend analysis, product trends, historical data and departmental input to determine initial distribution levels and replenishment at category/class level in order to manage in-season opportunities or risks.