Vy Thảo Hồ Ngọc

- Identify issues and opportunities within the product category, channel/region under management. - Develop Push/Pull marketing activities on a monthly, quarterly, or annual basis to achieve the category's strategic objectives, such as volume, revenue, distribution. - Develop and implement activities to support product relaunches and new product launches. - Set up and implement programs to increase coverage and enhance the product’s visibility at the point of sale. - Monitor and guide the execution of promotional programs in the market, provide feedback, evaluations, and recommendations for the region. - Monitor the deployment of POSM/TOT materials by distributors at the point of sale, ensuring that POSM/TOT is implemented for the right targets and is effective. - Coordinate the handling of market-originated proposals, and manage the settlement of promotional program accounts. - Manage the budget for promotional programs.

- Be responsible for excellent plan execution of Perfect store team. - Based on PS strategies, develop detailed implementation plan of the assigned category and channel: scheme and budget execution, memo implementation, phasing, tracking of activities. - Be responsible for excellent execution of the plan (deploy Memo, Scheme, DMS set up). - Initiative projects execution and tracking report. - PS Master data: Collect retailers information from Sales Team (ID, Display Contract, ATM information), check data, Update bank account of retailers to FA. Reply missing data to sales team - Payment: Check & Send payment documents to FA to pay for retailers (ATM) on time in full - SMS to retailers: collect mobile phone & send retailers payment result. - Cost tracking: PIT cost, SMS cost- make PR/PO/GR & track budget

- Allocate and control the appropriate budget for each zone - Cascade promotion activities to sales team & co-ordinate to implement programs in an effective & efficient manner. - Allocate budget accordingly based on approved master plan. Track & follow up to ensure proper forecast & planning for incoming months. - Receive, check data, and make payments of promotions monthly - Based on the situation of each area, allocate tools of trade suitably and follow up rate of progress of implementation, installation to outlets - Track & analyze data to give insights & action plan for each promotion activity