Vivian Chang

Part-time executive support to help startups mature and grow. Example projects: PRODUCT - Operationalizing product market fit and testing process - Commercialization and GTM for new product - Team formation, expansion, and hiring - Fractional CPO support OPS: Customer Success & Account Management - Increasing retention rate through product, analytics, and operational improvements - Team formation, expansion, and hiring - Fractional COO support OPS: Business Analytics - Foundational business analytics set-up across product, ops, and sales OPS: Sales ops - CRM set-up and data architecture planning COACHING - Advisor and coach for product or operations managers - New manager coaching

Acquired in January 2025 by Anatomage. - Established product market fit in key industries, translating customer needs into product strategy and cross-functional commercialization strategy. - Owned product roadmap, driving aggressive data-driven prioritization and iterative testing - Operationalized closed-loop customer feedback cycles based on product data and in-depth customer discussions. - Built out product, design, and engineering processes in transition from services company to product company In addition to running product, I served as a data-driven utility executive, standing up customer success, sales ops, and business intelligence: - Built out and scaled post-sales team and processes, dramatically reducing churn and operationalizing upsell. Grew book of business from $2mm to $7mm ARR across 230 enterprises. - Architected and implemented company-wide data strategy and Salesforce instance designed to automate sales and post-sales workflows and drive predictive product-led growth.

Joined as employee #1. Acquired by Telenor for $360mm in 2016. Standalone Data Licensing Business later sold to Experian for $280mm Initially led the product development of Tapad's patented probabilistic prediction engine (Patent 14/842,530), The Device Graph, which used trillions of data points to predict which devices belonged to the same user in order to provide a more cohesive ad experience. Developed the core product from concept to launch to a mature business, through successive iterations. We were able to accurately predict connections 91% of the time for 82% of US households and had some of the largest advertisers in the world targeting and tracking ads using that data. A few years in, as the initial ad platform began to mature, I started a new business line, of licensing out our cross-device data, allowing clients to embed the data directly into their technology. We built a new product category with intuitive product features for complex emerging technology with high ambiguity. As the GM of that business, I had the opportunity to build a SaaS product, team, and business from scratch, and by the time I left Tapad 2.5 years later, data-licensing was a successful high-multiple business with a $15MM annual run rate across 40 enterprise customers.

Proposed structure for new product/service offering to provide recurring revenue based on customer and internal team interviews. Evaluated financial impact of recurring revenue streams, and created go-to-market and implementation plan for new model.

Massive was the leading network for dynamic video game advertising. Massive Inc. was acquired by Microsoft in 2006, and became a wholly owned subsidiary. I was hired as the only dedicated product person on the Massive team, and I led cross-functional projects to improve campaign reporting and performance. I built out the process to ensure effective communication between the business and engineering teams and became a deep subject matter expert and resource on how the technology worked.

At McKinsey, I worked across many different industries and functions to gain a broad foundation in business problem solving. I was a member of strategy consulting teams advising senior executives at Fortune 500 clients. Project areas included: Growth strategy for an Internet service provider, Service operations strategy for an insurance company, Pricing strategy for an insurance company, and Tropical forestation strategy for the Clinton Foundation.