Vishesh Sason

• Spearheaded media buying efforts for high profile clients, including Apple, bet365, Nissan, Infinity, Ancestry, and HomeEquity, ensuring strategic airtime purchases for TV commercials to maximize visibility and audience impact. • Utilized media buying tools like Broadcast Builder, Broadcast Steward, Spot Toolkit, PRISMA and strategies to optimize cost effective placement and timing of TV commercials, ensuring effective reach of target audience. • Skillfully negotiated advertising rates, placements & deals with broadcast networks & media vendors by securing the most favorable terms for clients resulting in cost savings, increased value, contributing to the success of advertising campaigns.

• Gathered market insights, analyze performance metrics, and offer suggestions to improve campaign effectiveness based on data-driven observations. • Collaborated with the senior team members to understand client objectives, target audience, and help in devising effective media plans aligned with advertising strategies. • Liaise with media representatives, collaborate internally, and maintain relationships to facilitate seamless communication and execution of media strategies.

• Spearheaded the promotion of sponsored client brands during high-profile events, including Toronto Raptors, Toronto Maple Leafs, Toronto FC, and Toronto Argonauts home games. • Ensured an understanding of guests/fan needs and delivered on expectations. • Assisted in the set-up, execution, and tear down at various arenas and stadiums including all events. • Assisted the team leads in tracking prize and equipment inventory for each event. • Monitored activation zones to ensure fan, talent, and staff safety.

• Offered customers the best wireless, internet, TV, home phone products and services at Bell & Source stores across Canada. • Build a connection with customers to find the right products and services for them. • Demonstrated a commitment to meeting and exceeding store sales performance targets.

• Conducted data analysis for leading FMCG companies, such as Unilever, Marico, and Colgate Palmolive, to predict consumer trends and support the development of successful product strategies and marketing promotions within budget constraints. • Analyzed data to forecast consumer trends and marketing strategies within budget constraints for prominent FMCG clients, contributing to their informed decision-making and improved market share. • Collaborated with PD, Tab, and DC Analysts to foster digital and cross-functional collaboration within the enterprise. • Utilized tools such as BAW, Survey Reporter, and Activation Profile to create thorough reports derived from marketing, sales trends, and demographic data analysis.

• Planned, organized and successfully conducted 22 inter-school sports events (Football) at various sporting venues located in Mumbai. • Worked in close coordination with coaches, team members of participating teams and also various secretaries of the association. • Timely scheduled and reported all match details to the online print media of the association.

• Meticulously reviewed, edited questionnaires and reports for mystery audits conducted on behalf of prestigious corporate clients such as Apple, Adidas, Porsche, Ford, Shell, Watsons, and TNS. • Precisely reviewed mystery shopper reports, ensuring they were accurate, clear, and aligned with client goals, contributing to reliable data and informed decision-making. • Assessed reports based on company standards and promptly delivered constructive feedback to auditors for performance improvement, ensuring alignment with our quality criteria.

Core Courses: Sports and Event Marketing 1, Event Planning & Logistics, Event Financial Management, Sponsorship Activation, Digital Marketing & Social Media, Event Marketing Management.

Best Negotiator Award: Cross-Cultural Negotiation Core Courses: Doing Business in Asia, Financial Statement Analysis, International Organizational Behaviour, International Entrepreneurship & Intrapreneurship, Leadership: Managing in Adverse Situations.

Core Courses: Management Consultancy, Managing and Leading Strategic Change, The Business Entrepreneur, Managing Oneself and Authority, Self-Reflective Practice, Marketing Fundamentals 1 & 2, Business Operations and Logistics, Organisational Improvement, Critical Management Perspectives.