Vamsi Krishna Vutukuru
GM, Adobe Sign | Sr. Director of Product Management, Acrobat Enterprise @ Adobe
About
I build, scale, and turn around B2B SaaS businesses.At Adobe, I serve as GM for Adobe Sign and lead all of Product Management for Acrobat Enterprise (a $2B+ SaaS business), leading a 90+ person organization (24 PMs, 70+ Professional Services), owning the full business lifecycle: product strategy, roadmap execution, customer retention, and professional services. My remit spans Acrobat Enterprise platform, Acrobat Analyzer (AI-powered contract analytics), and Adobe Sign. My track record centers on three things:1/ Turning around underperforming businesses. Took over Adobe Sign during sustained customer attrition. Rebuilt the team, operating model, and customer engagement motion from the ground up. Doubled the utilization rate in enterprise segment, and prevented tens of millions in annual ARR attrition from Fortune 500 companies spanning financial services, healthcare, and technology. Set a new industry benchmark in eSignature UX and accessibility, improving 24-hour completion rates from 72% to 81%.2/ Building zero-to-one AI products. Created Acrobat Analyzer (AI-powered contract analytics) from a completely blank slate. Multiple internal Customer Zero teams across Adobe adopted the product with strong, measurable ROI — validating the product before external launch. Secured GA greenlight from the President of Creativity and Productivity BU and Influenced Adobe's CFO, CIO, and CAO to become external product advocates with enterprise customers. Built a pipeline of 20+ customers within 2 months of launch. This established a new enterprise growth vector for Acrobat and a net-new GTM motion targeting line-of-business buyers.3/ Building high-performance product organizations. Turned around the team performance, morale and culture. Provided strategic clarity, streamlined org design, developed new leaders, and implemented a PM competency framework that raised the bar across the org. Achieved high engagement scores above company benchmarks, despite the significant team restructuring. Built a leadership bench capable of operating independently at scale.Before Adobe: Head of Product at AWS Computer Vision (grew from infancy to top-3 service in the AWS AI/ML portfolio, triple-digit YoY growth, 12-person PM team across 220+ engineer and scientist org); Head of Product at Amazon Business ($25B run-rate, 50% YoY growth in enterprise customer acquisition); VP Product & Engineering at Boomerang Commerce (7 → 100 employees, $20.5M raised in Series A & B, acquired by Lowe's).B.Tech, IIT Delhi. M.S., UT Austin. Both in Computer Science.
United States
San Francisco Bay Area
Information Technology & Services
Product Management, Entrepreneurship, Cross-functional Team Leadership, New Business Development, Business Strategy, Business Management, Online Marketing, Management, E-commerce, Strategy, Analytics, Cloud Computing, Start-ups, CRM, Enterprise Software, SaaS
Experience

GM, Adobe Sign | Sr. Director of Product Management, Acrobat Enterprise
San Francisco Bay Area
Own business outcomes for Acrobat Enterprise end-to-end: product strategy, roadmap, adoption, retention, and professional services. Lead a 90+ person org (24 PMs, 70+ Professional Services). Acrobat Enterprise: Driving the Acrobat Studio enterprise product vision. Reoriented product focus to persona-based use cases and a new enterprise offer spanning Analyzer, Sign, and adjacent product lines. Leading the shift to value-based selling for line-of-business buyers. Acrobat Analyzer: 1/ Created a new product category in AI-powered contract analytics from a blank slate. Overcame sustained leadership skepticism through customer validation, secured GA greenlight from the President of Creativity and Productivity BU, and influenced Adobe's CFO, CIO, and CAO to become active advocates. Launched GA in Dec 2025. 2/ Post-launch, my team operates as a full GM unit: driving GTM, demand gen, sales enablement, and customer acquisition. Closed multiple six figure deals and built a 20+ customer pipeline within 2 months of launch. Acrobat Sign: 1/ Took over Sign during sustained customer attrition and led a multi-year turnaround. Nearly doubled enterprise utilization, rebuilt the engagement model, and partnered with Sales to protect tens of millions in renewed ARR across Fortune 500 accounts. 2/ Revamped SMB onboarding and PLG infrastructure. Set a new industry benchmark in eSignature UX and accessibility, improving 24-hour completion rates from 72% to 81%. Team: 1/ Turned around the team performance, morale and culture. Provided strategic clarity, streamlined org design, developed new leaders, and implemented a PM competency framework that raised the bar across the org. 2/ Achieved high engagement scores above company benchmarks, despite the significant team restructuring. Built a leadership bench capable of operating independently at scale. 3/ Transformed into an AI-first product org where PMs build prototypes to validate with customers before engineering begins.

Head of Product, AWS AI - Computer Vision
Greater Seattle Area
Head Product Management and Go-To-Market (GTM) for AWS Computer Vision (CV) portfolio of products. o Responsible for the business P&L, product vision and roadmap, product execution, business and GTM strategy, and market positioning, messaging and pricing. o Led the Computer Vision products (9+ different API services) from infancy and grew to one of the top 3 services within the AWS AIML portfolio of products (triple digit YoY growth). Pivoted the product strategy to focus on a portfolio of high potential use cases and systematically established product-market fit. Launched multiple new products across the computer vision portfolio. o Built a large high performance product team (12+) grounds up in a fast paced environment. Lead a growing team of principals and senior managers of product managers who drive product delivery for 220+ tech team comprising SDEs and applied scientists. Dotted line responsibility for CV GTM team (8+).

Head of Product, Customer Acquisition and Growth, Amazon Business
Amazon Business is a $25B run-rate retail business selling to SMBs and Enterprises. Drove 50% YoY growth in new business customer acquisitions impacting $B+ in GMV. Built the ML platform to profile and identify high propensity customers/ leads, drove automated marketing campaigns (over website, mobile app and email) to improve conversion ratio, increase activations, grow share of wallet and reduce churn. Reduced customer registration drop offs by 20%, by simplifying registration user experience (reduced steps by 50%), and implementing backend checks to automate verification of businesses. Improved sales velocity for inside sales teams by 45% through ML driven automated High Value Action recommendations. Unlocked adoption with enterprise customers by launching Guided Buying - enabled business customers to create policy rules that guide employees to approved products and prevent procurement violations.

Vice President, Product Management & Engineering
San Francisco Bay Area
Boomerang Commerce was acquired by Lowe’s. Boomerang Commerce provided an Machine Learning based price optimization SaaS service which set prices for millions of SKUs on 12 of Top 20 online retailers. Our platform managed over $5B+ in gross annual revenue and drove $100M+ in lift. Partner to the CEO in all aspects of company building - defining the company strategy, fund raising, GTM, building the team and company culture. Joined the company very early stage (less than 10 employees, before any product or funding), founded the tech team (product and design, data science, engineering) and played a pivotal role in building the business. Wrote the first business plan for Boomerang and helped raise $20.5M in Series A and B rounds. Helped grow the business from zero to double digit $M ARR and 12 of Top 30 retailers as customers, and scaled the company from 7 to 100 employees. Built and managed a team of 60+ PMs, UX designers, SDEs, and SDMs grounds up. Setup an additional 100+ Ops team to support human review for large-scale product matching across retail websites. Developed key leaders who went on to hold senior leadership positions in other startups.

Group Product Manager
Led Product Management for multiple product lines at Adobe Marketing Cloud representing over $100M+ in revenue. Recognized multiples times with Customer Spotlight Award by EVP Global Sales, for playing a critical role in closing multi-million dollar deals. Rare for PMs to get this award - usually given to Sales and Customer Success teams. Adobe Experience Manager (AEM) Forms: Drove multiple releases of AEM Forms (formerly called LiveCycle). The Forms product was relegated as a legacy business. Turned the product trajectory from “maintenance mode” to become one of the key pillars in the Adobe AEM business. Forms now drives hundreds of $M in ARR. Brought focus to product roadmap by doubling down on two core use cases - citizen engagement workflows for Government and customer onboarding workflows for Financial Services verticals. Beat revenue targets by 50%. Adobe Target: Drove a new “Guided Optimization” product initiative within Adobe Target, to enable business users such as merchandizers and marketers to systematically identify “optimization opportunities” through predictive analytics of web analytics, audience and campaign data.

Manager, Business Development, Global Life Sciences
Hyderabad Area, India
Started the TCS Life Sciences (LS) R&D sub-practice and launched new LS R&D offerings. o Responsible for setting a strategic direction for the practice worldwide, business growth and interaction with executive management of customer organizations o Worked closely with the technical team to conceptualize and develop new Life Sciences offerings. Formed a business development team focused on the Life Sciences vertical. o Achieved significant revenue growth (130% y-o-y) for FY0607 and (100% y-o-y) FY0708.
Vamsi Krishna Vutukuru's Contact Information
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