victoria orti-vinas

marketing director

About

Over the past 5+ years, I have grown businesses primarily in the luxury and cultural sectors, both regionally and globally. My specialties include marketing strategy, business development, digital and experiential marketing, event planning, project management, branding, copywriting, advertising, and analytics. I have strong written, interpersonal, and design skills (with full proficiency in Adobe Photoshop, Illustrator, and InDesign). Above all, I value the brand experience and the customer journey.

Country

united states

City

new york

Industry

marketing and advertising

Skill

marketing, marketing communications, social media marketing, digital marketing, advertising, fashion, public relations, event planning, marketing strategy, branding and identity, graphic design, press releases, editorial, creative writing, blogging, copywriting, editing, social media, social networking, publicity, digital media, powerpoint, facebook, photography, search engine optimization, adwords, wordpress, adobe creative suite, management, project management, art direction, brand development, strategic planning, microsoft office, microsoft excel, data analysis, email marketing, sales, leadership, adobe photo, adobe illustrator, adobe indesign, mailchimp, constant contact, e commerce, public speaking, retail, microsoft word, customer service, customer relationship management

Experience

sales associate

reiss

2010-6 - 2010-7 · 2 mos

* Assisted and styled shoppers * Helped open and close the store

marketing director

c.o. bigelow chemists, inc.

marketing consultant

cinema galeries

2014-6 - 2014-8 · 3 mos

* Assisted in writing a FEDER (European Commission) grant to renovate the historic MARIVAUX theatre in the center of Brussels into a building for co-working and events * Created MARIVAUX’s communication plan, execution strategy, proposal portfolio, etc. * Designed and produced marketing materials for GALERIES' art exhibitions and film screenings (programs, flyers, posters, banners, etc.)

project management and digital marketing intern

kisskissbankbank

2013-12 - 2014-4 · 5 mos

* Helped manage creative projects, giving project holders marketing optimization advice * Assisted in event organization, promotion and execution (Benelux office launch and the Europe Refresh crowdfunding fair)

sales and marketing coordinator

white pine trading llc

2012-4 - 2013-9 · 1 yr 6 mos

* Built White Pine Sales (B2B diamond wholesale department) with the Sales Director and Manager * Organized and executed events in NYC, Hong Kong, Mumbai, and a trade show in Las Vegas * Responsible for event planning, marketing and logistics * Fostered and managed relationships with buyers & suppliers globally * CRM management * Interviewed, trained and managed event staff globally * Researched and analyzed buyer behaviors and sales event statistics * Proposed and implemented new marketing strategies and messages * Invoiced buyers and monitored transactions * collected compliance documents * Managed and updated company website * created and sent newsletters to clients monthly * Wrote and published news releases * corresponded with editors & bloggers * secured front-page coverage in JCK magazine * Designed and produced advertisements (print & web) and marketing materials (flyers, brochures, banners, press kits, etc.)

public relations intern

battalion pr

2011-10 - 2011-12 · 3 mos

* Worked with three CEOs and four AEs on a dozen of luxury fashion & accessory accounts * Assisted the CEO with the creation of new business proposals * Helped organize fashion events, blogger breakfasts, editor previews, and a charity gala * Drafted and edited press releases, fact sheets, etc.; contributed to social media accounts * Tracked, clipped and calculated media coverage * Built and updated master lists of journalists, influencers, stylists, celebrities, etc. * Monitored news daily and created weekly agency newsletters * Performed all administrative duties (invoicing, travel arrangements, sample shipments, calendar management, etc.)

editorial intern

wwd

2010-11 - 2011-1 · 3 mos

* Attended product launches, interviewing CEOs & communication representatives * Wrote short articles about fashion & beauty product launches and Parisian store reviews * Conducted research to prepare colleagues for interviews; translated and transcribed interviews

public relations intern

mario moya

2010-6 - 2010-8 · 3 mos

* Helped prepare Mario Moya's SS NYFW 2011 presentation (found images for the collection's inspiration board; researched & contacted venues, investors, sponsors, etc.) * Updated media, stylist and celebrity contact databases * Performed all administrative duties (external communication via phone and email, schedule management, sample trafficking, etc.)

sales and marketing intern

clawmoney

2009-7 - 2010-8 · 1 yr 2 mos

* Managed inventory, merchandising, shipments, online customer outreach, etc. * Contributed to the fashion blog www.blogue.us

marketing manager and consultant

signitas inc.

2015-2 - 2017-10 · 2 yrs 9 mos

* Helped implement company rebrand, transforming Ringware into Signitas * Developed marketing strategies, organized sales events, and analyzed statistics for university, private school, and sports team accounts (ex. Princeton, Yale, Harvard, Tufts, etc.) * Helped build and update the website; optimized SEO and Google Adwords * Created brochures, flyers, posters, product books, order forms, newsletters, etc. * Planned media / designed advertisements for print and digital, Facebook, and Instagram * Assisted custom jewelry design and B2C sales; coordinated production * Obtained new partnerships and school accounts