John S.

Head of Digital Marketing & Ecommerce @ Cariloha, Inc.

About

A results-driven VP of Ecommerce and Digital Marketing Leader with 17+ years of experience scaling DTC and omnichannel brands. Proven ability to drive year-over-year revenue growth of 54%+ and net income growth of 95%, managing budgets up to $1.6M per month while leading ecommerce revenue to $5M+ monthly and $23M+ annually. I specialize in performance marketing, MMM, CRO, SEO, and full-funnel growth strategies that maximize customer acquisition, retention, and profitability. My approach combines data-driven insights, creative innovation, and a customer-first mentality to increase revenue, engagement, and brand loyalty. Known for building and mentoring high-performing teams, I thrive on cross-functional collaboration and strategic execution. My expertise spans: Paid Media & Acquisition: Google Ads, Meta, LinkedIn, CTV, affiliate, and programmatic SEO & CRO Optimization: Data-backed UX enhancements to improve conversion rates Revenue & Profit Growth: Streamlining operations, cutting costs, and increasing ROI Analytics & Insights: Turning complex data into actionable strategies that drive results I believe success is 10% talent, 90% grit, and I bring both to every challenge.

Country

United States

City

Salt Lake City

Industry

Retail

Skill

E-Commerce, Marketing Strategy, Strategic Planning, Leadership, Marketing, Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, Facebook Marketing, Project Management, Online Advertising, Email Marketing, Business Strategy, Microsoft Excel, Visual Basic for Applications (VBA), Salesforce.com, Adobe Illustrator, MailChimp, SugarCRM, Retargeting

Experience

Head of Digital Marketing & Ecommerce

Cariloha, Inc.

2022-1 - Present · 4 yrs 8 mos

Head of Digital Marketing & Ecommerce

BGZ brands™

2019-2 - 2021-12 · 2 yrs 11 mos

• Managed all ecommerce and digital marketing activities, driving record-breaking, year over year top line revenue growth of up to 54% and year over year net income growth of up to 95%. • Developed and executed an integrated ecommerce strategy including CRO, SEO, paid search, display, retargeting, programmatic, native and social advertising for three brands simultaneously. • Managed the ecommerce team of email, SMS, social media, SEO and development professionals. • Responsible for aligning, motivating and maintaining relationships with four agencies. • Successfully managed the website platform migration from Magento to Salesforce Commerce Cloud. • Led a team of internal stakeholders in a move to expand ecommerce internationally. • Developed and executed a digital marketing and ecommerce plan for a launch into a new category. • Responsible for ecommerce P&L.