Von Kelley

Altru Outdoors is a sales and consulting collective specializing in key account management, independent sales, and business consulting for the outdoor industry.

Senior Account Executive into Sporting Goods, Department Store, and Lifestyle Specialty channels. Managed assortments, SMU process, Drop Ship, E-Commerce, as well as orderbook management. Managed all silo's including, Apparel, Accessories, Equipment, and Footwear. Briefed in new products based on market intel for future seasons and supported accounts with prompt orderbook reporting, ATS opportunities, as well as air freight requests.

Oversaw Assortments for The North Face at Dick's Sporting Goods including Apparel, Accessories, Equipment, and Footwear. Managed SMU process for largest account partner for the brand. Regular engagement with Sales team, Buyers, DMM's and GMM's. Developed 3YP business model that was presented at the highest levels both internally and externally to be used as a roadmap for the brand at the account. Developed 365 business strategy that was adopted at the company level which gave larger account base the opportunity to lean into what had historically been a smaller seasonal business. Lowered account dependancy on SMU business by briefing in and managing SMU projects that allowed the company to be more streamline and therefore more profitable. SMU's went from 38% to 18% of ttl business YOY.

As the US Market Manager for Columbia Sportswear I am responsible for assembling the line plan for the largest global market in the company using reporting data and market trends. In this position I formulate the forecasting on a style/color level, set market price while ensuring internal margin is met, choose seasonal color assortments for the brand, as well as ensuring sales has the market data to support the company initiatives. I drive the market stance through important gates in the line building process all the way through the hand off to the sales team at the sales meeting. I operate efficiently as I am generally working on at least 2 seasons consecutively with a lead time of 2 years.

I present seasonal initiatives, account growth plans, and am a brand ambassador to my account base. I work with retailers in-season to ensure margin goals or sales-turn goals are achieved, as well as focus on Columbia's retail strategy. I also represent the Outdoor Specialty segment of retail at our national preline meetings with sales management, product line managers, designers, and planners to ensure we have the best assortment for this segment of retail.

I opened the new flagship store for the company as they moved the headquarters to Austin, TX. Training employees on product and customer development, reporting financials, and being a company ambassador at events were just a few of my responsibilities.

I started working for the company in the Oklahoma City store. In the Operations Manager position I ensured that all product was correctly received, tagged, back stocked, and merchandised on the sales floor. Controlled inventory variances were another of my primary responsibilities. I was then promoted to Austin, TX to be the Sales Manager for the new flagship store.

I finished my degree at SNU after starting at UCO in Edmond in 2000. I took a few years off from school and realized the importance of the degree, so I went back and finished.