Vanessa Li

Creator Atelier is the business school for creator entrepreneurs. The industry has changed. Creators aren't just content makers: they're founders, deal-makers, and business owners. It's time to start thinking like one. Creator Atelier is not about gaining followers or chasing virality. It's about the business and strategy behind building an intentional, sustainable personal brand that is an authentic reflection of who you are. Virality fades. A well-built brand doesn't. At the heart of every iconic brand is a story worth telling — we teach you how to tell yours. I built Creator Atelier on nearly a decade inside this industry: as a content creator who has worked with a suite of global brands, as the founder of a talent agency, and as the person across the table negotiating multi-seven-figure brand deals and complex contracts. I've seen firsthand what separates creators who treat content as a hobby from those who build real, scalable businesses. That gap isn't talent. It's business knowledge — and that's what Creator Atelier exists to close. If you're a creator ready to think like a founder, be the first to hear about our launch here: www.creatoratelier.kit.com Currently looking for founding partners and brand collaborators — reach out at hello@vanessali.co.

Appointed to AiMCO’s Board of Directors as one of the first creators in its history. Contribute to governance, strategy, and industry standards for Australia’s rapidly evolving influencer marketing sector. My role includes: • Providing a creator-led, multi-disciplinary perspective informed by my background in law, consulting, talent management, and content creation • Supporting the development of best practice, policy frameworks and self-regulation standards • Working alongside industry leaders across agencies, brands, technology, and media • Serving as Deputy Lead of the Creator Advisory Committee, advocating for creator interests and shaping initiatives that strengthen transparency, trust, and professionalisation across the sector

AiMCO’s inaugural Influencer Advisory Sub-Committee is dedicated to advocating for its influencer and creator members.

As the daughter of Chinese immigrants, I grew up understanding the weight of sacrifice — and the power of education to change everything. The Giving Gala is my way of giving back. It’s a purpose-led charity gala I founded to honour the people and moments that shaped me, and to pass on the gift that changed my life: education. In support of Thinking Huts, a nonprofit building 3D-printed schools in underserved communities, The Giving Gala brings together philanthropists, creatives, business leaders, and purpose-driven brands for a night where elegance meets impact — and one evening becomes a doorway to thousands of dreams. This is more than a gala. It’s a movement led by passionate young people to create a world where every child has the opportunity to learn, grow, and thrive. 💌 To join us as a sponsor or to join the team, reach out to hello@vanessali.co.

Providing freelance consulting services to fashion, beauty and lifestyle businesses with a focus on: • Brand Strategy • Social Media Marketing & Content Strategy • Influencer Marketing Strategy • Business Coaching • Personal Branding (for aspiring creators and entrepreneurs) For enquiries, contact hello@vanessali.co

With over 9 years experience and training in public speaking, Vanessa has been invited to deliver keynote speeches and participate in panel discussions by a number of companies, institutions and associations. In 2017, Vanessa attained a Diploma of Communication from the Australian Speech and Communications Association with Distinction. • Haymarket Chamber of Commerce Young Leaders Event — Panel Discussion onMindset Glow-Up: Turning Setbacks into Comebacks • TikTok Diverse Worlds Conference: Diversity & Inclusion — Speaker • University of Sydney: Influencers & Creators Union — Speaker Services: • Motivational speaking • Moderating or participating in panel discussions • Hosting • Presenting on all things business, mindset, personal branding and social media All speaking enquiries — hello@vanessali.co

@vnessali is a digital content creator with over 400,000 followers across Instagram, TikTok, YouTube and Red Note. Providing content creation & creative direction services for premium fashion, beauty and lifestyle brands. Clients include: Lancôme, YSL Beauty, Armani Beauty, BOTTEGA VENETA, Prada, UNIQLO, and more. All enquiries — hello@vanessali.co Instagram — @vnessali TikTok — @vnessali YouTube — @NessLi

BLOOM BY HER is a female-founded and female-run media company that offers talent management, campaign management and consulting services to global brands. Our talent management division connects brands with digital creators to produce beautiful and authentic content. Our clients include fashion houses such as UNIQLO, Furla, Pandora, sass&bide and more; beauty brands such as Armani Beauty, Lancome and YSL Beauty; and lifestyle brands including Intel, MG Motors, Motorola and more. All enquiries — vanessa@bloombyher.com Instagram — @BLOOMBYHER Website — www.bloombyher.com

LEO LIN is a Sydney-based women's ready-to-wear label, synonymous with strong femininity, superior craftsmanship, and luxury sensibilities. Launched in 2017 by its namesake, founder, and creative director, the brand is shaped by the duality of the past and present, with all collections evoking a sense of 'modernistic nostalgia' - an aesthetic that has come to define its seasonal sartorial offering. In my role, I work alongside LEO LIN’s team to develop a social media, marketing and partnerships strategy for Instagram and Little Red Book.

Polaris Media Group is one of Australia's most influential lifestyle media companies, specialising in connecting international luxury brands with the Chinese market through social media and marketing through Chinese social media platforms including Little Red Book and WeChat. Polaris Media Group has risen to become the agency and media partner of choice for a global roster of clients within the fashion, beauty and lifestyle space, including BOTTEGA VENETA, Valentino, La Prairie, Chanel Beauty, Clarins, Estee Lauder and Ralph Lauren. For enquiries and opportunities, please contact vanessa.li@pmau.com.au.

Prepared weekly legislative, regulatory and policy update reports for G+T's Corporate Advisory practice groups and Real Estate, Property + Construction partners and special counsel Developed proficient skills in using legal tech (Microsoft Flow and Checkbox), eDiscovery (Ringtail) and document automation (Contract Express) applications Providing proficient legal research and efficient cross-checking and drafting of contractual documents for various practice groups

Reviewed document and audio correspondence in Cantonese and English for large-scale corporate dispute matters Selected as the only Review Analyst to join a Senior Review team for an ASIC litigation review Developed proficiency in using eDiscovery platforms (Ringtail)

Creative lead and direction for DWL’s brand aesthetic, imagery and website Developed and managed social media and marketing campaigns that grew DWL’s social presence by over 900% Lead and managed a team of marketing volunteers to execute marketing campaigns

Responsible for establishing and designing DWL's brand imagery, coordinating the marketing strategy for DWL's social media platforms and developing DWL's official website

Diverse Women in Law (DWL) is a Sydney-based organisation aiming to work directly with and support diverse women from culturally and linguistically diverse backgrounds who are entering into law. As a part of the DWL Committee, my team and I endeavor to raise awareness of and organise networking events and other support initiatives to assist women to enter into and progress within the legal industry. University of Sydney Roadshow - Moderator Social Media Content (Facebook, Instagram and LinkedIn) - Designer and Content Creator DWL Website - Website Developer

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Cumulative AAM: 82 BCom WAM: 84 Scholarships: Sydney University Business School Scholarship with Merit for Excellence in Academic Achievement To Wing Chinese Language and Cultural Fund Case Competitions: 1st — J.P. Morgan x Network of Women Case Competition

In-Country Study Program - Peking University

Completed a 6 week intensive In-Country Study Program for Mandarin at Peking University. Recipient of the ‘To Wing Chinese Language and Culture Fund’ for top performing students studying Chinese at Sydney University

Subjects: Visual Arts (State Rank - 6th), Accelerated Mathematics and Extension 1, Mathematics Extension 2, English Advanced, English Extension 1, Legal Studies Awards: Premier’s All-Rounders List in the HSC 2017 Premier’s Award for All-Round Excellence in the HSC 2017 PLC Sydney Gold Medallion PLC Sydney Prize for Academic Achievement PLC Sydney - 1st in Legal Studies and Visual Arts

6 week international exchange program to Tianjin Nankai High School in China