Vladimir Petkovic

As a Creative Technologist on the Adobe Foundry team, I work at the intersection of enterprise 3D, AI pipelines, and creative production, partnering with studios and artists to build bespoke solutions that accelerate and elevate their creative work. Drawing on 10+ years of creative direction and applied technology at Adobe, I bring strategic vision and hands-on technical depth to every engagement; from early-stage pipeline design to high-visibility outcomes.

I elevate Adobe's brand and product adoption by establishing top level collaborative projects which celebrate science, culture and technology. During the production, my team and I leverage the power of Adobe Substance tools, and by doing so, we have a better understanding how they perform in a real world scenario. I had a great pleasure of working with amazing partners such as NASA, Smithsonian, London National History Museum, SF Marathon and others. Furthermore, I design and develop immersive, creative experiences at Adobe's offices and big scale, in-person events.

As a Creative Director at Adobe 3D Art & Development team, I am mainly responsible for leading art-related projects, testing and prototyping end-to-end 3D workflows and participating in shaping Adobe Substance software. I have advance experience working with enterprise partners, where my task is to understand their production pipeline and see how 3D technology can help increase the efficiency and scale the production value of their business. I frequently support creative needs for Adobe Aero, an Augmented Reality authoring tool for smart devices. This includes building complex interactive experiences, animated content and the official art identity of the app. One of those experiences, done in collaboration with the Smithsonian museums and The Hydrous NPR, won the prestigious Webby award. In the past I worked as an Art Director on the Photoshop Camera team. My role was to translate cutting edge, AI-powered technology, into creative phone camera effects. I am a lecturer and a workshop organizer at various conferences (including Adobe MAX and Adobe Summit) and universities (Hong Kong Design Institute, PolyU Hong Kong and CityU Hong Kong).

I have organized and ran a 4 day workshop at the Hong Kong Design Institute, where I was teaching the basics of 3D graphics to the communication design students and their professors. The goal of the workshop was to introduce them to this technology, so they could expand their existing workflows in the future education.

Evaluation and research of the time/cost/quality based methods for creating photo realistic 3D assets.

Senior 3D artist, working on the visual implementation of Oracle's prime campaigns (Oracle Cloud, Big Data, etc).

UI/UX designer.

Managed and led texture artist team of two people on a game development projects “World of Warplanes” and “World of Warships”. Texturing, modeling and animating “World of Warplanes” and “World of Warships”.

3D modeling, texturing, lighting, rendering and dynamics for TV Series “Eureka”.

Icon design for Execution manager application.