Vladyslav Garashchenko

Business Development Director, EU @ effie.ai

About

Sales and business development leader with 20+ years of experience in B2B SaaS/SaaP, FMCG, and full-cycle production and trade enterprise solutions. I specialize in building scalable sales processes, driving market expansion, and leading cross-functional teams to exceed revenue goals. I bring a data-driven and customer-focused mindset to sales execution aligning strategy with measurable impact. My experience spans full-cycle sales, strategic partnerships, and optimizing team performance through clear processes and collaboration.

Country

Ukraine

City

Kyiv

Industry

Information Technology & Services

Skill

End-to-End Revenue Leadership, Sales System Building, Team Leadership & Development, SaaS/SaaP sales, Go-to-Market Strategy, Full-cycle, multi-stakeholder pipeline ownership, RTM, SaaS Sales, Business Process Improvement, Business Transformation, AI, ML, Foundations: Computers, Technology, & Security, Sales Processes, Interpersonal Skills, Business Events, Business Acumen, Spoken English, IT Outsourcing, Business Development

Experience

Business Development Director, EU

effie.ai

2024-1 - Present · 2 yrs 9 mos

Kyiv City, Ukraine

The first AI Agents for retail execution. Automation of sales and trade-marketing processes for CPG/FMCG, Pharma, and Retail professionals

Head of Sales and Business Development

B&B Solutions

2023-1 - 2024-1 · 1 yr 1 mo

Odessa, Ukraine

DevOps solutions based on CI/CD and IaC concepts using the Docker and Kubernetes best practices

Sales and Business Development Manager

Key2Advantage

2022-2 - 2022-8 · 7 mos

United States

IT Solutions for Businesses, Mobile Apps development, cybersecurity, customized software development

Commercial Director

MBI Development

2020-6 - 2021-6 · 1 yr 1 mo

Kiev, Ukraine

Turnkey construction of solar power plants Official Distributor of SunPower in Ukraine

Chief Executive Officer

Sun Bee Ukraine LLC

2019-3 - 2020-6 · 1 yr 4 mos

Kiev, Ukraine

Honey processing and export

Director

Gardes LLC

2013-11 - 2019-3 · 5 yrs 5 mos

Kiev, Ukraine

International Trade & Marketing (commodities, non-food, infrastructural projects)

Director

Frutica CJSC

2005-10 - 2013-11 · 8 yrs 2 mos

Kiev Region, Ukraine

www. frutica.com.ua Food ingrediets supplier (juice concentrates, aromas and flavors, fibers and pectins, freeze-dries fruits, IQF fruits, natural colorants)