Vanessa Kincaid-Lopez

Partner @ Basta Studio

About

Experienced Brand Builder, Product, Marketing Strategist. Passionate about brand storytelling and disruptive companies and technologies. Proven track record in building products and communities. Exceptional communicator, strategic thinker, an independent leader. A strong collaborator, with a track record of working closely with other senior executives and able to partner effectively across the organization. Expertise in product strategy and marketing, brand building, design, UX, content, community, and social. Board Member of Rutgers Design Strategy Program NYC EDC Fashion Fellow

Country

City

United States

Industry

Computer Software

Skill

Brand Development, Marketing Strategy, Brand Strategy, Multi-disciplinary Teams, UX Research, Design Thinking, Design Strategy, Cross-functional Team Leadership, B2C, Product Design, Product Strategy, InDesign, Illustrator, Excel, Photoshop, Facebook, Web Content Management, Mobile, E-commerce, Graphic Design

Experience

Partner

Basta Studio

2011-1 - Present · 15 yrs 9 mos

New York, NY

Clients include HBO, VH1, CEW, G-III Apparel Group, Sapient Nitro, DKNY, among others.

Creative Director

Dirty Labs

2025-5 - Present · 1 yr 5 mos

Consultant & Advisor

2025-1 - Present · 1 yr 9 mos

Founding Partner

KIND/RED

2025-1 - Present · 1 yr 9 mos

Founding Member

Chief

2019-3 - Present · 7 yrs 7 mos

New York, New York, United States

Advisor

Rad TV

2023-12 - 2025-5 · 1 yr 6 mos

Chief Brand Officer

Rad TV

2018-2 - 2024-9 · 6 yrs 8 mos

Greater New York City Area

Rad is a next generation streaming platform for creators, brands, and studios. Rad has partnered with brands like Google, Verizon, AT&T, Complex, NBCUniversal, Paramount, CNN, Discovery Inc, SHOWTIME, Hearst, USA TODAY, WWE, Sony Music Entertainment, Warner Bros. Discovery, Warner Music Group, Universal Music Group, Fox, National Geographic, Nissan, Visa, National Football League (NFL), New York City Police Department, and United States Air Force, with investment from names such as Sony, The Walt Disney Company, NBCUniversal, WWE, Warner Music, Gary Vaynerchuck and more. Acquired in 2023.