Vivienne Kay

Helping wellness businesses thrive with tools that support discovery, growth, and exceptional wellness experiences.

• Led end-to-end design for key growth initiatives, crafting intuitive, visually polished experiences that improved user activation and retention. • Partnered with product, engineering, and marketing to launch high-impact updates across web and mobile, balancing brand integrity with business goals. • Elevated the design system by introducing scalable patterns and refining visual standards, ensuring consistency, accessibility, and cross-platform cohesion.

• Shaped the visual and interaction design of core product features at a fast-paced startup, combining design best practices with customer insights to improve UX quality. • Designed and collaborated with Engineering teammates to build a scalable design system in Figma and ANT5, enhancing visual consistency and accelerating delivery across cross-functional teams. • Led user research and redesigned key workflows for enterprise customers, resulting in a more intuitive experience and stronger product-market fit.

• Designed scalable workflows and collaborated across design teams to evolve Shopify’s world-class design system, crafting solutions that addressed real-world challenges in logistics, warehousing, and inventory management. • Aligned teams and senior stakeholders around design principles and complex product initiatives, through clear visual direction and strong cross-team collaboration. • Crafted thoughtful, system-driven design solutions by partnering closely with product, engineering, and research to launch digital solutions grounded in data and user insights.

• Crafted design solutions leveraging sketching, wireframes, high-fidelity designs and interactive prototypes for the responsive web and mobile native apps. Consistently applied and contributed to extending Shopify's world-class design system, Polaris. • Collaborated with cross-functional teams, including leading and leveraging customer research to design innovative solutions in core areas including order management, merchandising, inventory and supply chain. • Contributed to a strong UX team culture by leading UX initiatives such as design talks, articles, workshops, and sprints.

• Developed wireframes and high-fidelity designs using Shopify's world-class design system, ensuring a cohesive and user-centric visual experience. • Conducted first-hand user research to inform both high-level design concepts and tactical prototype testing, effectively synthesizing insights to guide design improvements. • Collaborated with cross-functional teams for our App store, partner ecosystem, and core product areas–including strategies for grandfathering and sunsetting features, to facilitate smooth transitions for users.

Delivered in-person and live-streamed talks about design process, strategy, and culture to audiences ranging from 25-1,000 people. Conferences include: Big Design (Texas), Digital Summit (Detroit), THAT Conference (Wisconsin Dells), Shopify Summit (Toronto), Shopify UX talks (Ottawa).

Designed logo and brand guides for small business and startup clients

Designed visually compelling digital and print assets to promote on-campus events and services

Redesigned the museum website with a small team of developers, from sketches, to wireframing, to high-fidelity interactive prototyping

Provided teaching support for one semester of introductory HTML and CSS classes

Interviewed and conducted feedback sessions for student members, advocated for student needs on various college committees

Lead graphic designer for an inaugural 52-page print magazine (Idea Magazine) for the Department of Learning and Teaching Services

Assisted the Graphic Designer with various print and promotional materials

Recipient of: Presidents Entrance Scholarship, Trek Award of Excellence, First Annual Dean of Arts Prize for the Best Essay in Visual Literacy

Graduated with Honors; founded the student-led Graphic Design Club (2013-14)