Vivianne Gauci

Vivianne Gauci

SVP, Customer Experience & Chief Marketing Officer @ HomeEquity Bank

About

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐆𝐫𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐄𝐚𝐫𝐧 𝐓𝐫𝐮𝐬𝐭, 𝐚𝐧𝐝 𝐓𝐮𝐫𝐧 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐈𝐧𝐭𝐨 𝐁𝐫𝐚𝐧𝐝𝐬 𝐏𝐞𝐨𝐩𝐥𝐞 𝐋𝐨𝐯𝐞 Great marketing doesn’t just sell—it changes the conversation. As a Chief Marketing Officer and head of of Customer Experience, I create strategies that redefine how companies connect with their customers and lead in competitive markets. I turn brands into trusted names, stalled growth into measurable gains, and customer hesitation into loyalty that lasts. Every campaign, every strategy, every decision starts with one question: What’s the story? A story that cuts through the noise, sparks connection, and drives action. I’ve led award-winning campaigns that don’t just grab attention—they leave a lasting impression. I’ve built high-performing teams that don’t just execute—they innovate, delivering fresh ideas that drive real results. And I’ve designed customer experiences that go beyond expectations, turning every touchpoint into an opportunity to build trust. It’s not about shouting louder—it’s about speaking with purpose and precision. I have redefined digital strategy, driving record-breaking direct-to-consumer leads and solidifying my company’s position as a market leader. I’ve launched products that account for high levels of originations, scaled teams from 5 to 64, and developed customer experience programs that doubled retention rates and deepened loyalty. My leadership philosophy is simple: empower people to think boldly and execute with clarity. I believe the best ideas come from collaboration, and the best results come from focus. I cultivate environments where teams feel supported to take smart risks, challenge the status quo, and deliver work they’re proud of. Leadership isn’t just about setting direction—it’s about inspiring others to see what’s possible and giving them the tools and confidence to make it happen. I know the value of a bold move and the power of a great idea, but I also know it takes more than creativity to win—it takes discipline, clarity, and focus. My expertise lies in connecting the dots between strategy and execution, turning challenges into opportunities and delivering results that matter. With a sharp eye for strategy, a relentless focus on outcomes, and a commitment to excellence, I build brands that people trust, strategies that deliver measurable impact, and teams that thrive. This isn’t just marketing—it’s leadership that drives real, lasting success.

Country

Canada

City

Greater Toronto Area

Industry

Financial Services

Skill

Strategic Vision, Operations, Operations Management, Operational Efficiency, Analytical Skills, Strategic Marketing, Private Equity Value Creation, Data-driven Decision Making, Revenue & Profit Growth, Revenue Generation, Customer Experience Strategy, Integration of FinTech Solutions, Wealth Management Marketing Strategy, Marketing Technology Integration, Influencer Marketing, ROI Measurement and Reporting, Growth Marketing, Market Analysis and Segmentation, Product Launch Strategy, Go-to-Market Strategy

Experience

HomeEquity Bank

SVP, Customer Experience & Chief Marketing Officer

HomeEquity Bank

LinkedIn
2022-1 - 2025-1 · 3 yrs 1 mo

Toronto

HomeEquity Bank

SVP Marketing & Contact Center

HomeEquity Bank

LinkedIn
2021 - 2022 · 1 yr

Toronto, Ontario, Canada

HomeEquity Bank

VP, Marketing

HomeEquity Bank

LinkedIn
2018 - 2021 · 3 yrs

Toronto

HomeEquity Bank

VP, Digital Strategy

HomeEquity Bank

LinkedIn
2017 - 2018 · 1 yr

Toronto, Canada Area

HomeEquity Bank

Head of Digital Marketing (Contract)

HomeEquity Bank

LinkedIn
2015 - 2017 · 2 yrs
American Express

VP, Products and Marketing, International Insurance Services

American Express

LinkedIn
2013 - 2015 · 2 yrs

Toronto, Canada Area

Grace Marketing

Managing Director

Grace Marketing

2010 - 2013 · 3 yrs
Aviva Canada

AVP Marketing, Corporate Partnerships Division

Aviva Canada

LinkedIn
2006 - 2009 · 3 yrs
American Express

Director, President's Office and Strategic Planning

American Express

LinkedIn
2004 - 2006 · 2 yrs
American Express

Senior Manager Product Development, Consumer Card Marketing

American Express

LinkedIn
2003 - 2004 · 1 yr
American Express

Manager, Consumer Card Marketing

American Express

LinkedIn
2001 - 2003 · 2 yrs
American Express

Assistant Manager, Consumer Card Marketing

American Express

LinkedIn
1999 - 2001 · 2 yrs

Education

Schulich School of Business - York University

Schulich School of Business - York University

LinkedIn

Marketing & Strategic Management

Schulich School of Business - York University

Schulich School of Business - York University

LinkedIn

Marketing

Vivianne Gauci's Contact Information

Email

******@***.com

Phone

(**) *** ****

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