vivian hu

regional crm executive

About

Hi, I’m Vivian and I manage the lifecycle communication (Left something in your cart?) in ZALORA. My role involves understanding the different types of journeys customers go through, in order to craft the best customer experience and deliver the most timely and relevant communication to them. I do this through a multitude of touchpoints and channels, ranging from email, push notifications, browser notifications and SMS. I handle a little bit of everything - code in HTML, query data in SQL, build reports on Excel and Tableau, analyse data and write copy. At the moment, my key focuses in this portfolio are to improve the scalability of our current processes, build infrastructure that would allow us to conduct 50 A/B tests per quarter, achieve better cross-channel communication, and leverage data to support our decisions.

Country

singapore

City

singapore

Industry

internet

Skill

leadership, microsoft word, powerpoint, microsoft office, teamwork, project management, english, analysis, microsoft excel, organization skills, customer relationship management, marketing, html, responsys interact

Experience

regional crm executive

zalora group

administrative assistant

qbe insurance

2013-1 - 2013-6 · 6 mos

* Maintained company’s focus on efficiency by registering 30 insurance claims per day to meet the target response time of no more than 3 working days from date of receipt of the claim forms. * Acquired basic skills in Microsoft Excel to assist in computation of payments. * Handled other administrative duties such as filing registered insurance claims, mailing of acknowledgement and payment slips to customers and packing of files for warehousing.

Education

anderson junior college

2011-1 - 2012-1 · 1 yr 1 mo

GCE ‘A’ Level Science Curriculum: * 7 distinctions in General Paper, Project Work, H2 Mathematics, H2 Economics, H2 Physics and H2 Chemistry Co-Curricular Activities - Secretary of Audio Visual Aids Club * Planned and coordinated AVA technical support for many large-scale college events such as the National Day Celebrations and Dinner and Dance in 2011. * Spearheaded the club’s annual Service-Learning cum College Community Involvement Programme involving a total of 100 senior citizens from the Lions’ Befrienders and Asian Women’s Welfare Association (AWWA), to promote active ageing among the elderly. * Managed the club’s finances of around $300 as well as welfare and bonding of its 30 members. * Co-ordinated and liaised with teachers, CCA leaders and external vendors on issues regarding stage management, programme flow and technical support for events to ensure smooth flow of event. Activities and Societies: Secretary of Audio Visual Aids Club

chung cheng high school (yishun)

2007-1 - 2010-1 · 3 yrs 1 mo

Completed GCE ‘O’ Level with 8 Distinctions Activities and Societies: Chinese Orchestra

singapore management university

marketing

2013-1 - 2017-1 · 4 yrs 1 mo

Director for Community Service Programmes (Food of Love) - Uni- Y (YMCA of Singapore) Sub-Committee member of Uni-Y Club (YMCA of Singapore) * Lead a team of 15-30 volunteers per session in the baking, packing and delivery of baked goods as well as daily necessities to 80 low-income elderly living in one-room rental flats. * Collaborate with the Executive Committee of Uni-Y SMU, Project Leaders and staffs of YMCA in the planning and execution of the volunteering sessions. * Ensure that attendance and inventory records are comprehensive and up-to-date. Activities and Societies: Director for Community Service Programmes (Food of Love) - Uni- Y (YMCA of Singapore), Sub-Committee member of Uni-Y Club (YMCA of Singapore)