Vivian Chan Creasy
Head of Marketing @ Mux
About
Accomplished operator with expertise in strategy, business operations, process improvement, marketing, business development, marketplaces, and technology. Track record of driving operational excellence and strategic initiatives in startup to Fortune 100 environments. Skilled in problem-solving, data-driven decision making, stakeholder management, and leading teams through change and growth. Specialties: strategic planning | process efficiency and effectiveness | market expansion | network build and expansion | product and services marketing | audience marketing | customer service | customer experience and journey | two-sided marketplaces | mobile app development | business analytics and insights | digital communications | test-and-learn optimization | business development | contract negotiation Industries: technology | healthcare / healthtech | famtech | professional services
United States
San Francisco
Computer Software
Cross-Functional Team Building, Team Leadership, Operational Excellence, Customer Experience, PnL Management, Startups, Leadership, Operations Management, Strategy, Analytics, Product Marketing, Management Consulting, Strategic Planning, Competitive Analysis, Business Process Re-engineering, Organizational Design, Program Management, Cross-functional Team Leadership, Go-to-market Strategy, Business Intelligence
Experience

Chief Operating Officer
San Francisco Bay Area
Opya provides early intervention therapies to children diagnosed with autism. Investors include Altitude Ventures, Disability Opportunity Fund, and Divergent Investments. Responsible for day-to-day and long-term activities to drive efficient and effective business operations. Oversaw Client Services, Strategic Operations, Marketing, Product and IT, and Recruiting teams.

VP, Network Strategy & Development
San Francisco, California, United States
Led the Provider Network Strategy and Development teams -- Caregiver Recruitment & Engagement, Partner Growth & Relationship Management, and Network Safety & Quality -- to ensure a best-in-class backup care experience for the families of our Care for Business enterprise clients.

Chief Operating Officer and Co-Founder
San Francisco, California, United States
Started a company with Anand Iyer to tackle the challenge of matching child caregivers with families. We built an innovative software solution and coupled it with a strong operational culture that enabled us to scale to several U.S. markets. Our software enabled caregivers to earn millions of dollars on our platform, while helping parents find quality reliable care for their children. A proud accomplishment is the high Net Promoter Score (NPS) we maintained on both sides of our marketplace: 73 for parents; and 65 for caregivers. We had amazing backers: Slow Ventures, Tuesday Capital, Haystack, Compound, KPCB's Edge Fund, Naval Ravikant, Matthew Rutler, and many others. Trusted was acquired by Care.com in 2018 and plays an integral role powering Care for Business, Care.com's corporate benefit offering.

Advisor and Mentor
Nairobi, Kenya | San Francisco, CA
Savannah Fund is a seed capital fund specializing in $50K-$1M investments in early stage high growth technology startups in sub-Saharan Africa. The Fund aims to bridge the early stage/angel and venture capital investment gap in Africa. During my tenure, I mentored and advised startups on approach and strategy, marketing plans, execution roadmap, and demo day/investor pitches.

Designer Audience Marketing Manager
Bellevue, WA
Formalized “designers” as a target audience alongside developers by defining, establishing an engagement strategy, and identifying reach vehicles. Resulted in tailored marketing and go-to-market efforts for Expression Studio.
Vivian Chan Creasy's Contact Information
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