Vivian Chan Creasy

Vivian Chan Creasy

Head of Marketing @ Mux

About

Accomplished operator with expertise in strategy, business operations, process improvement, marketing, business development, marketplaces, and technology. Track record of driving operational excellence and strategic initiatives in startup to Fortune 100 environments. Skilled in problem-solving, data-driven decision making, stakeholder management, and leading teams through change and growth. Specialties: strategic planning | process efficiency and effectiveness | market expansion | network build and expansion | product and services marketing | audience marketing | customer service | customer experience and journey | two-sided marketplaces | mobile app development | business analytics and insights | digital communications | test-and-learn optimization | business development | contract negotiation Industries: technology | healthcare / healthtech | famtech | professional services

Country

United States

City

San Francisco

Industry

Computer Software

Skill

Cross-Functional Team Building, Team Leadership, Operational Excellence, Customer Experience, PnL Management, Startups, Leadership, Operations Management, Strategy, Analytics, Product Marketing, Management Consulting, Strategic Planning, Competitive Analysis, Business Process Re-engineering, Organizational Design, Program Management, Cross-functional Team Leadership, Go-to-market Strategy, Business Intelligence

Experience

Mux

Head of Marketing

Mux

LinkedIn
2025-4 - Present · 1 yr 6 mos

San Francisco, California, United States

Opya

Chief Operating Officer

Opya

LinkedIn
2022-5 - 2024-10 · 2 yrs 6 mos

San Francisco Bay Area

Opya provides early intervention therapies to children diagnosed with autism. Investors include Altitude Ventures, Disability Opportunity Fund, and Divergent Investments. Responsible for day-to-day and long-term activities to drive efficient and effective business operations. Oversaw Client Services, Strategic Operations, Marketing, Product and IT, and Recruiting teams.

Care.com

VP, Network Strategy & Development

Care.com

LinkedIn
2021-2 - 2022-4 · 1 yr 3 mos

San Francisco, California, United States

Led the Provider Network Strategy and Development teams -- Caregiver Recruitment & Engagement, Partner Growth & Relationship Management, and Network Safety & Quality -- to ensure a best-in-class backup care experience for the families of our Care for Business enterprise clients.

Care.com

Senior Director, Network Strategy and Development

Care.com

LinkedIn
2019-7 - 2021-1 · 1 yr 7 mos

San Francisco, California, United States

Care.com

Senior Director, Trusted Child Care Operations

Care.com

LinkedIn
2018-7 - 2019-6 · 1 yr

San Francisco, California, United States

First Round Fast Track

Mentor

First Round Fast Track

LinkedIn
2019-8 - 2021-12 · 2 yrs 5 mos

San Francisco, California, United States

First Round Fast Track connects experts with First Round-backed founders and their team members for 1-1 coaching.

Trusted Child Care (acq by Care.com)

Chief Operating Officer and Co-Founder

Trusted Child Care (acq by Care.com)

LinkedIn
2015-3 - 2018-7 · 3 yrs 5 mos

San Francisco, California, United States

Started a company with Anand Iyer to tackle the challenge of matching child caregivers with families. We built an innovative software solution and coupled it with a strong operational culture that enabled us to scale to several U.S. markets. Our software enabled caregivers to earn millions of dollars on our platform, while helping parents find quality reliable care for their children. A proud accomplishment is the high Net Promoter Score (NPS) we maintained on both sides of our marketplace: 73 for parents; and 65 for caregivers. We had amazing backers: Slow Ventures, Tuesday Capital, Haystack, Compound, KPCB's Edge Fund, Naval Ravikant, Matthew Rutler, and many others. Trusted was acquired by Care.com in 2018 and plays an integral role powering Care for Business, Care.com's corporate benefit offering.

Savannah Fund

Advisor and Mentor

Savannah Fund

LinkedIn
2013-10 - 2015-12 · 2 yrs 3 mos

Nairobi, Kenya | San Francisco, CA

Savannah Fund is a seed capital fund specializing in $50K-$1M investments in early stage high growth technology startups in sub-Saharan Africa. The Fund aims to bridge the early stage/angel and venture capital investment gap in Africa. During my tenure, I mentored and advised startups on approach and strategy, marketing plans, execution roadmap, and demo day/investor pitches.

Amazon

Marketing Lead - Alexa (Amazon Echo)

Amazon

LinkedIn
2014-8 - 2015-6 · 11 mos

San Francisco Bay Area

Created strategy and approach for worldwide launch of Echo with developers to drive awareness and excitement for building Alexa “skills”.

Microsoft

Marketing Lead - Windows 8 Apps

Microsoft

LinkedIn
2012-5 - 2013-11 · 1 yr 7 mos

San Francisco, CA

Established and drove execution strategy to lead US developer marketing efforts around building Windows 8 apps with partners, developers, and students. 100K published apps within first year of retail availability.

Microsoft

Marketing Lead - Windows Phone Apps

Microsoft

LinkedIn
2010-7 - 2012-6 · 2 yrs

San Francisco, CA

Directed US developer efforts across product, marketing, and field evangelism to drive creation of mobile apps. 101K published apps in two years (greater than Android/iPhone over same time horizon).

Microsoft

Designer Audience Marketing Manager

Microsoft

LinkedIn
2009-7 - 2010-6 · 1 yr

Bellevue, WA

Formalized “designers” as a target audience alongside developers by defining, establishing an engagement strategy, and identifying reach vehicles. Resulted in tailored marketing and go-to-market efforts for Expression Studio.

Microsoft

Web Development Marketing Manager

Microsoft

LinkedIn
2007-8 - 2009-6 · 1 yr 11 mos

Bellevue, WA

Built web platform usage and deployment strategy with web developers, designers, and agencies to drive adoption of Silverlight. Resulted in 60%+ penetration within first year of availability.

Booz Allen Hamilton

Associate

Booz Allen Hamilton

LinkedIn
2004-11 - 2005-5 · 7 mos

McLean, VA

Booz Allen Hamilton

Senior Consultant

Booz Allen Hamilton

LinkedIn
2002-11 - 2004-10 · 2 yrs

McLean, Virginia, United States

Booz Allen Hamilton

Consultant

Booz Allen Hamilton

LinkedIn
2001-9 - 2002-10 · 1 yr 2 mos

McLean, Virginia, United States

Education

University of Michigan - Stephen M. Ross School of Business

University of Michigan - Stephen M. Ross School of Business

LinkedIn

Emphases in Marketing and Corporate Strategy

2005 - 2007 · 2 yrs
Harvard University

Harvard University

LinkedIn

Government, magna cum laude

1997 - 2001 · 4 yrs

Vivian Chan Creasy's Contact Information

Email

******@***.com

Phone

(**) *** ****

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