Vivian Zhang, CFA Candidate
Overseas Sales Manager @ VSUN SOLAR
About
Renewable energy professional with experience in international trade and market development across EU solar markets.With an academic background in Economics & Finance, and practical experience in the photovoltaic industry, I am passionate about the intersection of energy transition, electricity markets, and sustainable development. My work focuses on building long-term partnerships, identifying market opportunities, and supporting the adoption of clean energy solutions in diverse international markets.I enjoy combining commercial insights with market analysis to understand how policy, technology, and market dynamics shape the future of renewable energy.Currently focused on expanding solar energy solutions across EU and contributing to a more sustainable energy future.
China
Shanghai
Retail
Service robot, Logistics robot, Open API, Cooperative Development, International Business, International Sales, International Development, Business Negotiation, Business Development, 客户开发, Français, English to Chinese, Deutsch, office办公软件, 英语, EViews 软件包, Microsoft Excel, Corporate Finance, Chinese Culture, Business English
Experience

Overseas Sales Manager
上海市, 中国
1. Responsible for business development and sales of photovoltaic modules across EU markets. 2. Manage relationships with distributors, EPC companies, installers, and key strategic cutomers. 3. Identify market opportunities, monitor industry trends, and support regional growth strategies. 4. Coordinate with internal teams to ensure timely project execution and customer satisfaction. 5. Represent VSUN at international trade exhibitions and industry events across EU.

Regional Key Account Manager
Wuxi, Jiangsu, China
1. Spearheaded the expansion of the Nordic market, liaising with local project stakeholders, and coordinating the development of solar ground-mounted projects for the second half of 2024 and 2025. 2. Analysed and developed the Nordic distribution network, establishing the company’s presence in the region from scratch. 3. Identified and engaged UK project customers, sourcing project investors and general contractors, and collaborating with local colleague to manage existing distributors. 4. Managed day-to-day customer communications, finalizing orders, negotiating contract terms, adjusting pricing according to market fluctuations, and ensuring timely product reservations, payment processing, and deliveries. 5. Actively participated in industry exhibitions, keeping up-to-date with new technoligies and products, conducing market analysis, and monitoring competitor innovations to proactively address market changes.

Overseas Sales
Nanjing, Jiangsu, China
1. Responsible for sales and market maintenance of photovoltaic modules in the European region, lead the creation and execution of comprehensive marketing strategies that promote photovoltaic solutions in Europe, ensuring a cohensive brand messsage across digital and offline channels. 2. Cultivated and maintained client relationships through a combination of online and offline efforts, expanding the customer base. 3. Developed and maintained a robust network of European clients by crafting tailored value propositions and engaging strategic, personalized communications. Managing daily communications with clients, finalizing orders, negotiating contract terms, and coordinating with internal teams on business, technical, and financial matters. 4. Supported the overseas sales general manager in high-level project discussions and strategic decision-making. 5. Collaborated with product and marketing teams to produce product manuals, proofread technical documents, and design promotional materials. 6. Led the palnning and execution of major European exhibitions, from supporting booth design to client acquisition strategies, while staying ahead of market trends and competitive dynamics. 7. Coordinated with media partners, contributed to the development of the company’s German-language website, and oversaw social media operations to strengthen brand visibility. 8. Supported with the design of marketing collateral and promotional campaigns, including brochures, corporate gifts, and digital content, to enhance client engagement. 9. Actively seeked new sales strategies, conducting market research, and performing competitor analysis to maintain competitive edge.

IBD Intern
Xicheng District, Beijing, China
1. Morning Meeting Preparation: Prepared and presented weekly market views, focusing on primary and secondary bond markets. Conduced in-depth research on macroeconomic trends and policy changes, providing analysis and forecasts. Share insights during meetings on the potential impact of policy shifts on the upcoming bond market. 2. Client Visits: Collaborated with senior management to conduct high-level visits to three local government financing platforms and two issuer executives. Engaged in strategic discussions to understand future financing requirements and plans, offering tailored advice and financing solutions based on these insights. 3. Prospectus Preparation: Gained expertise through mentorship and by reviewing previous prospectuses to identify necessary updates. Performed monthly financial assessments of issuers and independently calculated and updated accounting data. Successfully delivered four issuer prospectuses, each over 70 pages, ensuring accuracy and compliance with regulatory standards. 4. Due Diligence Report Writing: Conducted weekly and monthly research on issuers and their subsidiaries through paltforms such as the National Taxation Bureau, National Enterprise Credit Information Publicity System, China Judgments Online, and Qichacha. Analyzed key company risks, including reviewing bank transactions and financial statements of issuers, updating due diligence reports with relevant data, and assessing potential risks associated with the issuer. 5. Semi-Annual Report Updates: Utilized Wind to research the issuance trends of Chinese-USD bonds (data among 2010-2020), focusing on issuance volumes and growth rates, and created line charts for visual analysis. Assisted senior management in updating issuers’ semi-annual reports, primarily based on financial statements provided by issuers, ensuring accurate and up-to-date data and content for each issuer’s financial status.

Asset Management Intern
Beijing, China
- Participated in fund roadshows. Collected and read relevant materials and reports of related companies in advance. Do memos during the meeting and organized the reports to analysts. - Pay attention to important news of industries in time, such as Alibaba goes public in Hong Kong. Focused on related laws and regulatory trends in time and collaborated with other interns to do weekly reports. - Collect fund investment in one week by industry (TMT, Big Health Industry, Advanced Manufacturing Industry), draw statistical charts for USD investment and RMB investment respectively. - Collect fund withdrawals and raising conditions, draw statistical charts by the way of fund exit and fund types. - Attended other companies’ annual meetings with project analysts and took memos.
Education
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