Vivian S.

Lead business development initiatives to expand the adoption of HRDC-claimable UCMHP (Universal Character Methodology Human Profiling) seminars and professional development programs across Malaysia. Identify, engage, and secure corporate, SME, and institutional clients, working closely with HR, L&D, and decision-makers. Develop and execute market entry and client acquisition strategies to build a sustainable sales pipeline and long-term partnerships. Manage end-to-end client engagement, from initial outreach to programme participation. Collaborate with senior leadership to align business development efforts with organisational growth objectives. Drive revenue growth through successful programme placements.

As the Managing Director of Infeetnity, I am responsible for the comprehensive management and strategic growth of our plus-size women's footwear business in Malaysia. My key responsibilities include: Strategic Vision and Leadership: Developing and implementing the company’s strategic plan to drive growth, including expanding our retail presence since year 2022 to include major departmental stores like Aeon in year 2023 and transitioning into wholesale markets in year 2024. Business Development: Identifying and capitalizing on new market opportunities, forming strategic partnerships, and negotiating contracts to foster business expansion and profitability. Operational Management: Overseeing all aspects of daily operations, including retail and wholesale activities, inventory management, and supply chain logistics. Ensuring smooth and efficient operations across all business functions. Partnership and Relationship Management: Engaging with mall management, retail partners, and influencers to build strong, mutually beneficial relationships. Negotiating terms and managing collaborations to enhance brand visibility and drive sales. Financial Oversight: Managing the company’s financial health by monitoring cash flow, setting budgets, and analyzing financial performance. Implementing strategies to optimize profitability and ensure financial stability. Marketing and Brand Development: Leading marketing initiatives, including influencer campaigns and social media promotions, to effectively market our plus-size footwear. Developing strategies to increase brand awareness and attract new customers. Team Leadership and Development: Setting performance goals, and fostering a collaborative work environment. Ensuring alignment with company objectives and driving team success. Customer-Centric Approach: Ensuring that our products and services meet the needs of our customers, addressing any issues, and continuously seeking feedback to improve our offerings.

At Sato Auto ID Solutions, I had the opportunity to pioneer the first RFID solution for the jewelry industry in Malaysia. As the Solutions Sales Specialist, I led the effort to secure the deal through numerous meetings with clients. This was a proud moment for Sato Malaysia, and it was recognized by Sato HQ in Japan too. I was also honored when my work was part of a submission that won the global Success Story competition within Sato, a recognition that was celebrated by Sato colleagues worldwide. My success in the jewelry RFID solution has served as a reference on how others can start penetrating the jewelry market in their own countries. However, I want to emphasize that this success was a collective effort. After closing the deal, I collaborated with our internal Software Development team who implemented the system, ensuring its success. This experience was a significant chapter in my career, laying the groundwork for my decision to start my own business in the shoe industry.