Vivian Akindele

Marketing Lead for total Personal Care Portfolio (Baby, Medicaments and Skin care(Jellies) for Nigeria and stretching to some African countries.

Key task: - Develop Channel Strategy for Category - Plan budget volumes with Sales, Marketing and Demand team for Category - Develop promotional plans by Channel:Non open markets , open markets, Modern Trade, and Distributors -Design annual rolling battle plan for Commercial team -Develop Strategy for NPD via Channel Ensure Category Pricing Strategy is competitive .

• Led end to end the JUBP process. Drove the JUBP planning process within timelines to gain joint ownership • Developed inputs in to categories JUBP process (category strategy, trade strategy, game plan, sales unit plan etc.) • Process ownership through engaging, planning, briefing, traffic management and measurement • Integrated activity Calendar for all categories and channels to include complexity assessment • Led end -to end the Quarterly activity planning cycle • Led the cycle briefs/sales kits development and deployment processes • Managed end- to- end activity tracking & M&E process for all CM lead activities (Effective and on time) • Activity/promo reconciliations • Managed BTL activity audit process with procurement • Developed activities that drove Volume planning in GNPLC S&OP planning process • Planned and tracked CM Budget (A&P and Fixed cost), ensured CM spends were in line with approved budgets 5% savings • Led CM budget reviews and updates • Stakeholder Management: Managed relevant communications and implementation updates to Customer Marketing Director, Sales Director, Brand Teams and GLT

 Developed in-market Cold Space Strategy and agreed a range of effective cold serve options for both On and Off Trade outlets.  Developed annual CAPEX Approval Request for Cold Equipment and created an effective plan for efficient purchasing and rapid delivery of Chiller units to both On and Off Trade outlets  Developed future chilling innovation opportunities by working closely with customers, consumers and chiller manufacturers  Created and maintained an up to date chiller asset management database traceable from national down to territory level  Managed Chiller helpdesk and ensure timely reporting of vendor performance.  Chillers Servicing and Maintenance  Developed Chillers maintenance strategy  Identified and worked with 3rd Party Suppliers and Technicians to ensure efficient and cost effective after sales services and maintenance of the Chiller units  Supported the Sales team with selling tools and worked with Training Department to build Cold Space capabilities. e.g agreed Planograms, created ROI tools and Customer propositions .

Worked with Category managers, Marketing and Design Agency to come out with POSM design solutions for the categories nationally Incorporated Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborated and aligned with CM for respective categories. Applied cross-category learning at the design stage for possible scales later at production stage Worked with Procurement to assess and qualify supplier(s) for the production of POSM items for projects. Was the Led CM business contact with the supplier for coordination, support price negotiations with Procurement, and long-term planning. Worked with procurement to ensure the right balance between quality and cost of POSM Forecasted volumes for POSM by incorporating categories requirements Led Visibility training for Customer Marketing and field sales teams

Was Responsible for identifying Capex Budget for Distributor development - Led the Training and potential recruitment of distributor organization Sales Staff in conjunction with sales capability team. -Control of financial payments made to distributors based on results delivered against any agreed KPIs linked to incentives -Supported distributor to develop Annual Business Plan, P&L and ensuring optimal financial health of distributor - Managed two areas with 11 distributors doing business of over 8.8 billion naira turnover annually Was Responsible for the development of distributors’ infrastructure and capability - Ensured all conditions were in place locally to make warehousing development, forklifts capability, other supply chain and warehouse management principles were applied at distributors. -Ensured an effective Route to Market Executive team - Ensured that distributor operations are in line with agreed Distributor Standard Operating System - Led GN Sales team within coverage areas to ensure delivery KPI with the right Sales coaching on Sales standard of Operation.

As an Area Manager l was responsible in ensuring all set targets were achieved within the area. l also coached and developed team members in terms of our standard of operation to deliver excellent standad. l analysed and interpreted audited market report which l used to develop stragetic plans/ promotions to win in a highly competitive market working with all channels of distribution with key forcus at retail trade.

Developed retail channels within my coverage via brand distribution, created consumption opportunities for my brands with each retail channel, optimisied best decision corridors available within the market to my brands advantage thereby increased market share of my brands.

I was in charge of daily hotel activities in ensure the best service was provided with ten direct reports. Increased the clientele-base of the business. Introduced outdoor catering services as other sources of revenue generation.

Diploma in Professional Marketing at Chartered institutes of Marketing London