Vivek Das

Building future-ready solutions for clients with a Growth focused strategic approach. - Driving Digital First solutions across media & content. - Leading AI, data and tech transformation of the agency. - Enabling the next generation of leaders - Client Growth Architects - Driving growth via new client acquisitions.

Being a 𝒇𝒓𝒊𝒆𝒏𝒅 𝒕𝒐 𝒏𝒆𝒖𝒓𝒐𝒅𝒊𝒗𝒆𝒓𝒈𝒆𝒏𝒕 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔, 𝒂𝒏𝒅 𝒕𝒉𝒐𝒔𝒆 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝑳𝑮𝑩𝑻𝑸𝑰𝑨+ 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 is my personal pursuit. Over the past few years, I have been helping a few individuals in their journeys focused on career management & development. Additionally, I also coach & advise early stage digital business start-up founders. 𝑶𝒑𝒆𝒏 𝒕𝒐: 𝑺𝒊𝒎𝒑𝒍𝒚 𝒍𝒊𝒔𝒕𝒆𝒏𝒊𝒏𝒈, 𝑩𝒆𝒊𝒏𝒈 𝒂 𝑴𝒆𝒏𝒕𝒐𝒓 𝒂𝒏𝒅 𝑮𝒖𝒊𝒅𝒆, 𝒂𝒏𝒅 𝑺𝒑𝒆𝒂𝒌𝒊𝒏𝒈 𝑶𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 My passion and commitment are only reinforced by the fact that my own child is a transgender male and neurodivergent. My wife and I actively support him by facilitating a safe and accepting environment, with a singlular resolve that we will stand by him in every moment of his journey. Kindly note: Owing to my professional & personal commitments, unfortunately I have limited time, so I may not be able to be there for many but for those that I am able I will give my best.

• Led the team at Media Futures Group India & South-East Asia to deliver strategic, creative, and data-driven media solutions for Google (May 2024 - Apr 2025). • Collaborate with WPP & GroupM teams to drive brand and business outcomes through innovative advertising strategies.

Worked with the WPP Unite team in India to drive the Inclusivity agenda. Part of the Communications Track, and focused on LGBTQIA+ community.

Joined hands with the Founders to take FoxyMoron (then a 15 year old independent agency) and Zoo Media network (independent network) to the next level - a global agency network from India. • Responsible for FoxyMoron India P&L. • Part of Zoo Media leadership oversaw & supported group agencies - The Rabbit Hole, Pollen and The Starter Labs. • Supported international market development » Navigated a challenging year for the business with staff rationalisation, and laying down a blueprint for agency transformation. » A model based on ‘Design & Delivery’ that creates ‘space & time’ for solutions design (consulting & creativity), on the back of an efficient solution delivery machinery. In today’s era of dynamic (read: volatile) marketing environment, this model aims to produce effective ideas on time for brands to capitalise the opportunities presented to them vs seeing them pass by.

Part of the India leadership team for Mindshare Network (Mindshare, mSix&Partners and Neo). Driving the Transformation agenda - Data, Analytics, Martech, Process & Automation, and Capability Building (Product & People) - for the agency & our clients across the Mindshare network (Mindshare, mSix&Partners and Neo).

Part of Mindshare India leadership team. Led the business unit for Disney Star India with a large team across traditional & digital media planning, media strategy, and digital platform experts.

Led the Digital Practice for marquee clients in the West region including Facebook group of apps, Godrej Consumer Products, Ferrero, Sanofi and others.

Led the WPP multi agency, full service integrated marketing & advertising mandate for PepsiCo Beverages spanning media, creative, content, digital and partnerships across Mindshare, Wunderman Thompson and AutumnGrey.

Lead the 2nd largest Client Cluster in Mindshare India at the time panning TV, Print, Radio, OOH, Cinema, Digital, Social, Mobile, Data, Tech, Content & Activation. Drive marketing solutions for brands across industry verticals such as: Automotive Auto Ancillaries Consumer Durables Finance Fashion & Accessories Fintech QSR Real Estate Technology Start-ups Media Government Drive New Business for the office Lead a team of 40+ and collaboration across multiple Specialist Units in Mindshare and GroupM to fulfil the above.

Lead the digital practice for Mindshare North and East. Key clients: PepsiCo, GSK, Ford, Motorola, Lenovo Mobiles, Pizza Hut, KFC, Lufthansa, American Express, Apollo Tyres, Volvo Cars, The Muthoot Group & Make In India (DIPP, Ministry of Commerce).

- Develop and drive digital vision for brands, create next generation digital strategy, roadmaps, and digital KPIs/scorecards - Work with media, creative and brand teams for holistic digital solutions - Identify & implement opportunities across new platforms and technologies for Agency – to generate business revenue - New business development support for the Agency’s Digital offering - Guide digital from an overall brand perspective - Develop consumer-centric content strategies and media agnostic ideas - Build value for brands with consumer centricity

Conduct sessions on digital marketing and CRM from a practitioners POV. Discuss latest trends, emerging technologies, practical application of theories. Leverage case studies, industry best practices, and content.

Seconded to WPP Global Team Ford - Founding member of Global Team Blue (WPP Global Team Ford, formerly BlueHive) - Member of the AP digital leadership team - Lead delivery of Digital First & Customer First agenda for Ford India - Lead local digital marketing and CRM strategy, analytics & operations As of 01 Jan 2014, Global Team Blue (formerly Blue Hive) is an independent business unit in India. Globally it is is made up of some of the best talents from JWT, Ogilvy, Y&R Brands, Wunderman and Mindshare with Ford Motor Company being its primary client. The global HQ is Team Detroit, located in the home of Ford Motor Company, Dearborn, Michigan, USA.

- Member of the India leadership team at WPP Global Team Ford - Member of the AP digital leadership team - Lead delivery of Digital First & Customer First agenda for Ford India - Lead local digital marketing and CRM strategy, analytics & operations

- Member of the Wunderman International India leadership team - Lead/support local, regional & global new business initiatives of the agency - Lead local digital marketing and CRM planning, analytics & solution development for Nokia, Ford, & Levi’s - Drive understanding of changing consumer behaviour & usage patterns in the digital ecosystem across agency & client teams

- India business & digital strategy lead for the global Nokia account - Responsible for local Digital Marketing and CRM Planning, Analytics & Operations - Collaborate with regional & global account teams on key launches, new initiatives & best practices - Participate in market research, consumer & product immersions, brief & strategy development and media planning.

* Worked independently delivering digital business & marketing solutions to clients & agencies * Clients: 99labels.com, Ishir Digital, MoKoMe, digiVaasi, Wunderman International