Vivek A Desai
Co-Founder @ ekala.ai
About
Designed & built scalable data heavy apps across mobile & web. Architected real time analytics apps like recommendation systems for products and content, expert systems(search) & rating engines. Defined overall product strategy along with marketing strategy with experience in SEO, Social media & search engine marketing Worked in domains like e-commerce, education & e-learning etc.
India
Bengaluru
Computer Software
SOA, Struts, Hibernate, Python, Hadoop, Architecture, Spring Framework, Consulting, SQL, Spring, Requirements Analysis, Software Project Management, Java, SEO, Marketing Strategy, Django, Strategy, Business Analysis, Product Management, Product Marketing
Experience

Fractional Product Head
Bengaluru, Karnataka, India
Help shape products in the BFSI space

Independent Consultant
• Worked with HR rewarding and employee engagement platform to deliver SaaS based service offerings • Managed the 3rd party integrations by creating a foundational layer which enabled adding 3rd party APIs such as HRMS, Collaboration platforms with ease • Led the experience redesign to ease user on boarding and subsequent product adoption • Set up the feature sprint process to keep it in line with the business goals by liaising with technology, design and leadership • Advised leadership on product strategy using customer & feature adjacencies • Built the reporting and insight engine to enable SaaS customer for self-serve analytics

Head of Product
Bengaluru Area, India
• Managed the world’s first reverse auction engine for the real-estate space to reduce information asymmetry and enable price discovery • Worked with multiple teams to create a robust, marketable engine by defining roadmap, enabling implementation and driving adoption • Rehashed the product strategy to create more value by creating a low cost- low touch model • Changed UX to make it more intuitive to reduce any training required and increase user adoption • Reduced manpower requirements by 90% by automating tasks • Integrated telephony, SMS and CRM systems to create a robust customer centric engine • Supported the team during live auctions

Product Management Consultant
Bengaluru Area, India
• Developed solution roadmap for various AI use cases in FSI and retail using various models like self-serve, cloud-serve and on premise deployment • Worked on pre-sales for various engagements worth over $300k in areas of customer engagement, document processing, customer fraud and credit risk • Worked with various cloud service providers to champion a cloud-based SaaS model to open up a new revenue stream and service SMB customer segments • Liaised with the marketing and product team to develop a GTM strategy for the enterprise AI platform ‘Big Brain’ • Developed pricing strategies and partnerships for the platform and products for user feedback and joint GTM

Product Manager
Bengaluru Area, India
Handle 3 products in the areas of marketing, sales and risk. Mreco is a recommendation engine which drives personalization in marketing content. Sreco enables sales have intelligent conversations with their customers. M2 is a model risk management tool allowing risk function track, govern, comply and manage. Own and develop the entire GTM strategy. End to end manage the development and marketing execution

Co-Founder
Bengaluru Area, India
Started in the year 2011, it offers services to post graduate students to provide career guidance and coaching to achieve their career goals. It has seen a steady growth in the number of institutions that it is working with since its inception Research, Resume and Recruitment - The pillars to a good career move. We have built this great platform that simplifies and focuses job application efforts. People seeking jobs can now fully understand the moves they are making by reading up about sectors, companies and roles, build resumes accordingly and apply to the best bet jobs. The experience is self-driven and hassle free and provides the best use of a job seeker's time.

Co Founder
Parivartana Consulting
Bengaluru Area, India
Consulted with various firms to deliver technology roadmap & solutions in media & entertainment, built growth plan by industry analysis to a manufacturing company, marketing material for family run business, MIS design for a luxury hotel brand, built a sales operations system for trading companyHR strategy for manufacturing SME. Responded to RFPs and RFQs, handled business development and delivered consulting services to clients.
Education
Vivek A Desai's Contact Information
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