Viveka Rydell-Anderson JD, MSc
Principal | Strategic Advisor | Investor (Growth Strategy · Market Entry Strategy) @ Sfitch Consulting LLC
About
I build momentum where healthcare organizations are stuck.Over 20+ years, I've led organizations through the moments that define them, turnarounds, launches, rebrands, and strategic pivots. Boards call me when they need someone who can see clearly in complexity, align the right stakeholders, and move fast without losing care.As CEO of Pacific Vision Foundation, I led a full organizational transformation: rebuilt the team and culture, relaunched the brand, restructured fundraising, and deepened clinical and community partnerships, resulting in 157% revenue growth and a 120% increase in services to underserved patients.My background is deliberately cross-disciplinary. Clinical informatics training at Stanford University School of Medicine and a law degree from UC Berkeley mean I think in systems, navigate governance and regulatory environments fluently, and can hold clinical, operational, technology, and legal conversations.I also work at the intersection of U.S. and Nordic healthcare ecosystems. As President of HIMSS Northern California and a board member of the Swedish American Chambers of Commerce, I've spent years connecting innovators, investors, clinicians, and health system leaders across geographies, because the most interesting healthcare solutions often live at the edges between systems, sectors, and borders.What I bring to executive and senior leadership roles:→ Organizational turnaround and transformation→ Launching and scaling healthcare services and products→ High-performing team and governance development→ Cross-sector and international partnership strategy→ Strategic clarity in complex, high-stakes environmentsI'm seeking my next CEO, COO, or Chief Strategy Officer role, or an SVP/VP position in Strategy, Innovation, or Partnerships, ideally with an organization in active transformation: a turnaround, a growth inflection, or a new strategic direction. Health systems, MedTech, digital health, and mission-driven organizations in the San Francisco Bay Area are where I do my best work.If that sounds like your organization, or someone you know, I'd welcome the conversation.
United States
San Francisco
Hospital & Health Care
Governance, Risk Management, and Compliance (GRC), Organizational Scaling, Team Development, Operational Excellence, Budget Management, Mission-driven Leadership, Blended Finance Strategy, Philanthropic Partnerships, Institutional Partnerships, Revenue Diversification, Market Entry Strategy, Stakeholder Engagement, Ecosystem Development, Public-private Partnerships, Strategic Alliances, Performance Management, Population Health Strategy, Clinical Operations, AI in Healthcare, Data-driven Decision Making
Experience

Principal | Strategic Advisor | Investor (Growth Strategy · Market Entry Strategy)
San Francisco Bay Area
Running a focused advisory and investment practice while pursuing my next CEO/COO/CSO role in healthcare transformation. Work with founders, CEOs, and boards of healthcare and mission-driven organizations navigating growth, turnaround, and strategic pivots. Advise on operational strategy, governance, fundraising, and partnership development. Current and recent work includes: → Healthcare and digital health companies at pre-Seed through Series A–C → Nordic health innovators entering the U.S. market → Nonprofit healthcare organizations in transition Also serve as board member and investor in select companies advancing healthcare innovation and digital infrastructure.

Board Member (Transatlantic Ecosystem Development · Women's Leadership Advancement)
Serve on the national board of SACC-USA, helping strengthen strategic partnerships and innovation exchange between the United States and the Nordics. Leverage cross-sector experience in healthcare, technology, and entrepreneurship to connect organizations, founders, and institutional partners across transatlantic ecosystems and advance global collaboration.

CEO (Mission-Driven Leadership · Execution Under Ambiguity)
San Francisco, CA
Recruited as CEO during a period of organizational instability to restore trust, strengthen operations, and reposition the organization for long-term sustainability and growth. Led comprehensive organizational turnaround across clinical operations, financial performance, governance, and stakeholder engagement. Rebuilt leadership team, strengthened operational infrastructure, and restored confidence among staff, board members, donors, and institutional partners. Increased revenue by 157% and expanded service volume by 120%, significantly improving financial sustainability and access to care. Positioned the organization and affiliated surgery center for long-term strategic growth through strengthened partnerships, operational stability, and institutional alignment.

President (Innovation Ecosystem Strategy · AI in Healthcare)
San Francisco Bay Area
Stepped in as President to lead the chapter's reactivation following a prolonged COVID-related hiatus, rebuilding leadership continuity and repositioning HIMSS Northern California as an active force in regional healthcare innovation. Conceived and convened a HIMSS-sponsored transatlantic panel on digital mental health at Vitalis, one of Europe’s premier healthcare innovation conferences, strengthening collaboration between U.S. and European healthcare leaders and elevating the chapter’s international visibility and influence. Restored engagement and rebuilt leadership continuity, strengthening HIMSS Northern California’s role as a trusted convener advancing digital health, AI, and healthcare innovation. Planned and led high-impact regional conferences and executive programs connecting healthcare, technology, and academic leaders.

Director, Digital Healthcare Innovation (Technology Strategy · Digital Product Development)
Led healthcare innovation strategy for a blockchain-based patient data platform, applying structured design thinking to develop three product concepts, patient data control, social determinants of health navigation, and clinical trial matching, built cross-functionally with engineering, product design, and marketing. Drove proof-of-concept development and engaged health systems and community partners including Renown Health, VA Health, and CVS Health in pilot conversations; initiative concluded when the company exited the healthcare market after one year.

Chief Executive Officer (Founding CEO) (Operational Discipline · Partnership Development)
Founded and scaled a stalled healthcare initiative into a fully operational enterprise serving children across 33 counties, securing $10M+ in funding and building the clinical, operational, and governance infrastructure from the ground up over 14 years. Transformed an innovative model of care into a fully operational, scalable healthcare enterprise serving children and families across 33 counties, significantly expanding access to specialized care for underserved populations. Secured more than $10M in public and private funding and led full organizational build-out, including clinical and operational infrastructure, leadership team recruitment, governance alignment, and strategic partnerships with healthcare systems and public agencies. Established a sustainable operating model and positioned the organization as a trusted regional provider and enduring institution.

Health Scholar (Values-based Leadership · Social Impact)
Aspen, CO
Selected for a highly competitive Aspen Institute fellowship recognizing emerging national leaders in healthcare. Participated in an executive leadership program focused on strengthening healthcare systems, advancing health equity, and developing values-based leadership alongside a distinguished cohort of healthcare leaders and innovators. One of approximately 40 emerging healthcare leaders selected nationally from a competitive applicant pool. Cohort included health system executives, clinicians, researchers, and policy leaders from across the country.

Senior Associate, Complex Commercial Litigation (Complex Negotiations · Regulatory Strategy)
Coblentz, Patch, Duffy & Bass LLP/Bingham McCutchen
Senior associate at two prominent San Francisco litigation firms, representing companies in high-stakes commercial, securities, antitrust, IP, and class-action matters in heavily regulated industries. Led multi-office litigation teams of up to 26 attorneys. Advised on M&A and competition issues. Mentored 20+ junior attorneys. Recipient of the 2001 Keta Taylor Colby Award from the Lawyers' Committee for Civil Rights. Served on the Pro Bono Committee, partnering with the George Soros Foundation and Equal Justice Works to support social-justice fellows.

Hemtjänstbiträde (Person-Centered Care · Frontline Care Delivery)
Örgryte
Worked as a frontline caregiver in Gothenburg's home care program, providing direct care to elderly residents in their homes. Gained early, ground-level insight into care gaps, the importance of personalized care, and the distance between what systems provide and what individuals actually need. Brought observations and ideas for improving care to supervisors. The beginning of a career spent trying to close that distance.
Education

First-of-its-kind program for senior healthcare leaders to drive the transformation of health/life science, start-ups to legacy companies by harnessing the power of AI/ML, digital innovations, design-thinking, data science, and more to deliver high-quality, cost-effective health care.
Viveka Rydell-Anderson JD, MSc's Contact Information
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