Vivek Tripathi

Packaging Business

Associated for 1+ year with one of the largest suppliers of flexible packaging films and PET Resin manufacturers in India. Providing packaging solutions with innovative and world-class products to FMCG, Beverage, Tape & Textile, Snacks industries etc. I am engaged in leading highly motivated team members in steering zonal sales across India. Identifying business development opportunities in new markets, new products & new segments, enabling customer retention, achieving target & service goals, and facilitating top & bottom-line growth. - Products portfolio managed: Packaging Films Reviewing product portfolio, developing product pipeline, and monitoring new products & innovation projects with the R&D. Formulating and executing Go-To-Market strategy, expanding reach to optimize serviceability, and launching new products to drive sales volume. Executing end-user engagement programs to drive loyalty initiatives and directing promotional schemes for new account acquisition. As an active participant in exhibitions, trade shows & product seminars, I ensured product presence and improvement of brand awareness & company image. In addition, leveraging digital marketing to gain market recognition. Collaborating with the cross-functional leadership team and handling recruitment, training, coaching & succession planning functions. Monitoring team performance, creating reward & recognition programs for talented employees, and ensuring employee retention.

Associated for 5 years with one of the world's largest suppliers of print solutions, providing innovative and world-class products to Commercial & Newspaper Printing, Publishing, Packaging, Signage, Photo, Textile, Engineering & Medical Imaging industries. I am engaged in leading highly motivated team members in steering zonal sales across India and international sales with focus on India, South Asia, Middle East, Africa, Europe, North & Latin America. Identifying business development opportunities in new market, new product & new segment, enabling customer retention, achieving target & service goals and facilitating top & bottom-line growth. - Products portfolio managed: Printing & Packaging Plates & Chemicals, Digital Print Media, Labels, Adhesive, Ink Reviewing product portfolio, developing product pipeline and monitoring new products & innovation projects with the R&D. Formulating and executing Go-To-Market strategy, expanding reach to optimise serviceability and launching new products to drive sales volume. Executing end user engagement programs to drive loyalty initiatives and directing promotional schemes for new account acquisition. As an active participant in exhibitions, trade shows & product seminars, I ensured product presence and improvement of brand awareness & company image. In addition, leveraging digital marketing to gain market recognition. Collaborating with cross-functional leadership team and handling recruitment, training, coaching & succession planning functions. Monitoring team performance, creating reward & recognition programs for talented employees and ensuring employee retention.

Worked for 10 years with a global materials science company specializing in the design and manufacture of labeling & functional materials. I joined as Sales Specialist for North India, rose through positions, and directed India sales operations. Handled additional responsibility of South Asia, and East Africa from 2014 onwards. Managed regional sales, gross margins, and account receivables / DSO. Conducted market research, assessed competitors’ activities & developed counter measures. Developed sales, business development strategies to ensure market share improvement and customer retention. Executed Go-To-Market strategy for converter partners & resellers across India and International business in South Asia and Sub-Saharan Africa. - Set up business in Pakistan, Sri Lanka, Nepal, Kenya, Tanzania, Uganda; effectively ensured sales growth - Ensured consistent sales growth of 20+% top line and 23% through put CAGR over the last two years I drove end user engagement with diverse segments including Food, Beverages, Liquor, Tyre, Battery, Home & Personal Care, Petroleum / Energy, Banking, Telecom and Retail. Formulated strategic tie up with converters & ecosystem for driving joint business plans. Successfully negotiated with key decision makers to finalize deals. Managed and expanded distribution reach and executed channel management programs to drive loyalty initiatives. - Increased end user, converter, and re-seller base from 70 to 146 in non-metros and semi urban areas - Conceptualized and implemented Total Solution Business Model; ensured substantial revenue growth over 4 years Coordinated with the Innovation & Research Centre for development of new products and collaborated with the regional product marketing teams to localize product solutions. Established SLA with customers and ensured timely complaint resolution. Handled recruitment, training, coaching & succession planning of the team members. Monitored team performance and ensured productivity improvement.

Worked for over 3 years with India's leading health & hygiene brand and pioneers of water purification systems. I steered sales of cleaning & hygiene products in the assigned territory and achieved the assigned monthly, quarterly & annual sales and collection target. Ensured business development through large account management and channel management through distributors. Successfully created and increased reach for corporate care in hospital & defence segment. Achieved 100% sales growth through distributor network expansion, segment creation and increasing market penetration.

With modest beginnings in India in 1923, today, Berger Paints India Limited is the second largest paint company in the country with a consistent track record of being one of the fastest growing paint companies. I joined Berger Paints with the responsibility of steering sales and developing the distributor network in North India. Achieved collection target and over 100% sales growth by expanding distribution network and maintaining relationship with key account. Effectively got product specified and generated business from DMRC, Delhi Jal Board, Delhi Vidyut Board, IOCL, HPCL, BPCL and NTPC. Ensured business generation through contractors and and fabricators