Vivek Parashar

Co-Founded Indus, a fintech startup helping NRIs and global investors invest in India’s in just 3 minutes. It's a problem I’ve faced personally, and building a solution from the ground up is something I deeply care about. We're on a mission to remove the friction, paperwork, and confusion from cross-border investing and make India’s markets accessible to the world.

Being the brand manager for .TECH involves growing the P&L of the ".tech" brand, and my responsibilities encompass - development and execution of marketing strategy, brand building, sales planning and strategic partnerships with a key focus on profitability and customer retention. With a heavy focus on personalized marketing campaigns that deeply resonate with our audience, we have been successful in making the brand one of the most popular new domain extensions with one of the highest customer retention rates in the industry. .TECH is a product that retails in 200+ countries at 300+ channel partners, my challenge is to generate market demand for the product while working closely with the sales teams to ensure suitable visibility and placement, build a competitive pricing strategy and look for new opportunities in the market. Building a strong brand in a ".COM" dominated market is an uphill challenge and we have been successful in creating a strong market demand. I've spearheaded various marketing efforts for brand/product marketing and 360 degree sale campaigns; encompassing online, influencer, content, PR, email & event marketing.

.TECH is managed by Radix, the largest nTLD domain registry globally. Positioned as the new moniker for the technology industry, TECH has received positive feedback with over 350,000 domains registered from various target groups in the technology sector - startups, developers, bloggers, universities, tech clubs, brands. - Working extensively across various teams to strategize and drive explosive financial growth for the .TECH Brand. - Ideating and creating hard hitting and relatable campaigns for various target segments for online, social, influencer and offline media - Spearhead sponsorship and activations for global developer and startup centric events & conferences. - Working closely with the content, design and web development teams to ensure timelines are met and quality standards maintained.

• Working with key stakeholders and partners in the tech community • Working closely with the brand manager to build interest and desirability for .TECH to spearhead financial growth for the TLD • Working on extensive personalized B2B + B2C campaigns

Responsibilities included - - In depth customer research and rebranding for .SPACE Domains - Preliminary research on partnerships in the tech community - Co-ordinating and working on Hackathons for .TECH

Interned in the Strategy and Planning department. My duties involved market research for various clients (Godrej Hair Colour, Mercedes AMG) and providing my inputs on new strategies for the respective companies.

Interned as a writer for Sportskeeda; satisfying my passion for writing and sports. One of my articles, “The Deepest Darkest Secrets of Professional Wrestling”, went onto become the highest read article in the website’s seven year history in its category, garnering over 2 million hits.

Interned as an assistant for a TV serial for Epic Channel. Duties involved assisting the director and production staff during and post production.