Vivek Kumar Sagar

Driving product marketing initiatives for AI/ML platform in collaboration with product, and subject matter experts to align external messaging with product strategy and market expectations. Drive marketing campaigns around major analyst recognitions and research features, including PR, digital, and sales enablement content. Maintain strong relationships with key analyst firms including Gartner, KLAS, IDC, and Frost & Sullivan to strengthen Innovaccer’s industry presence. Track and monitor KLAS performance scores across product categories, coordinating internal efforts to improve ratings and manage references effectively. Ensure Innovaccer’s inclusion in key analyst reports by managing RFI submissions, vendor briefings, and ongoing engagement with analyst teams. Share analyst insights and positioning guidance with internal teams to inform GTM strategy, messaging refinement, and competitive benchmarking.

Led product marketing for Innovaccer’s AI-powered Provider Copilot under the Productivity Pillar, focusing on messaging, positioning, and value articulation for care teams. Developed and executed GTM plans in collaboration with product, sales, and engineering teams; supported launches and lifecycle marketing efforts. Created sales enablement assets including decks, messaging guides, use case briefs, and demo scripts to drive alignment and adoption. Managed analyst relations for key categories like CRM, PHM, Data Platform, and AI; coordinated briefings, RFI responses, and strategic positioning. Worked with cross-functional teams to execute quarterly marketing flight plans and tracked adherence to timelines and outcomes. Engaged analysts and internal stakeholders to expand Innovaccer’s visibility in emerging themes like generative AI, clinical productivity, and ethical AI in healthcare.

Data-Driven Insights: Analyzed marketing data to identify trends and gaps; delivered actionable insights to optimize strategy and execution. Cross-Functional Collaboration: Partnered with product, content, and growth teams to develop aligned, innovative solutions for key marketing initiatives. Operational Planning: Led marketing planning cycles—managing timelines, coordinating inputs, and ensuring alignment with strategic goals. Goal Setting & Alignment: Translated marketing objectives into clear team goals, ensuring alignment with broader business priorities. Execution & Adherence Tracking: Coordinated with Product Marketing Managers to ensure smooth execution of quarterly marketing flight plans and tracked adherence to timelines. Process Optimization: Streamlined workflows and introduced best practices to improve efficiency and team productivity. Performance Reporting: Built dashboards and reporting frameworks to track KPIs and share strategic insights with leadership.

Contributed to a cross-functional team at Sun King focused on expanding access to clean energy across 40+ countries in Africa and Asia. Supported the ideation, development, and launch of customer-focused products including hybrid inverters with integrated storage, energy-efficient appliances, and LED bulbs and battens. Worked closely with business, tech, and CX teams to align product development with market needs—advancing Sun King’s mission to design, distribute, and finance solar energy solutions for underserved communities.

Contributed Sun King’s B2B market expansion strategy, orchestrating cross-functional alignment across Sales & Marketing, Risk, Operations, Finance, Legal, HR, Customer Support, Payment Infrastructure, and Technology teams. Drove the end-to-end launch and operational scaling of a high-impact go-to-market model, building robust distribution networks. Enabled 1.8M+ households to gain reliable access to clean, affordable energy through innovative, tech-enabled financing solutions—accelerating financial inclusion and energy equity at scale.

- Ensuring process excellency in Last Mile delivery. - Designing and optimising tech enabled last mile delivery (LMD) process - Designing and driving controlled experiments within timelines and analysing their success rates - Streamlining data flow and creating dashboards for better monitorig and efficient tracking with operations and analytics team - Driving business development initiatives for LMD solutions

- Working on maintaining relationships of existing partners in Orissa and also on on-boarding new channel partners/distributors - Handling a team of 28 people together with the regional sales manager of West Bengal

- Set up India Post as a channel partner, and actively drove expansion in India Post branches within Karnataka and few areas in Tamil Nadu - Handled a team of 22 people and successfully expanded into 654 post offices (began from 111) along with a revenue growth of 183% at the end of 3Q18

- Exposure to the company operations in Rajasthan and Odisha by working as an Area Manager - Critically examining the operations of the role and worked on providing inputs to improve the existing processes in partnership management.

Thespian and Filmmakers' Society of IRMA - Directed, produced, and acted in plays and short films on rural and social themes. - Engaged 50+ students through annual productions and creative workshops. - Built a platform for storytelling, dialogue, and cultural reflection at IRMA.

- Extensive fieldwork to identify potential locations for future expansion of the company in North India (Punjab, Haryana, Rajasthan, and UP) - all 24 of the suggested locations were finalised and are already in development stage - Developed indicators for identifying locations of high market potential - Suggested new marketing strategies and solutions to conquer the competitor-dominated areas

- Conducted market study for tea production across India and abroad - Analysed Import and Export data of tea in various countries to study their consumption pattern - Analysed the value and supply chain of the commodity in India including its processing, packaging and auctions - Provided global market segmentation and mapped emerging startups in India - Suggested new opportunities for investment in the sector

- Wrote a theme paper on the facets of interstate migration of labour in Kerala - Undertook rural action component to study the impact of the state government and Milma coalition led initiative for ST community for the region

- Developed a new Ready-to-eat Goat meat spread - Analysed palatability attributes, nutrient contents and shelf life of the product - Studied the quality control aspects of the product - Suggested ways to extend the shelf life of the meat spread