Vivek Agarwal

• Built new business 0→1; working closely with founder/CEO; full P&L ownership; targeting ₹1000 Cr AUM. • Own business strategy, 5Y GTM, growth roadmap; operationalize them into B2B sales planning, forecasting. • Lead 7-member inside sales, marketing and ops team; own hiring, KRAs/KPIs, performance, training. • Manage relationships with 1200+ distributors/channel partners and negotiations with 47 AMCs, vendors. • Collaborate with product and engineering so Rupeezy solutions are competitive and meet partner needs. • Drive sales by pipeline/funnel optimisation 10%→30%, outbound processes, own sales from leads to closure. • Scale creator/influencer partnership 0→20; optimize commercial models, brand placement to maximise ROI. • Lead brand, customer marketing—creative development, social media, events, digital marketing, CRM.

• Led marketing for ₹1500 Cr payments business across 3 Cr stores; managed 7-person national+regional team. • Drove brand positioning and creative storytelling for Smart Speakers, POS devices and e-commerce app. • Led POS device launch—brand communication, packaging design, website and sales enablement content. • Built merchandising innovations, planogram using channel insight, delivering 2% share gain, 15% cost savings. • Built D2C online ordering channel for POS devices; delivered ₹64 Cr incremental revenue at 75% lower CAC. • Designed BTL strategy, brand activation for Pincode app, generating 100 orders/day via hyperlocal marketing. • Improved merchant retention (+6%); cross-sold Smart Speaker (+1000 leads/month), up-sold UPI Lite (+50%).

• Led retail strategy to drive $4.8M sell-out at 200% ROAS; collaborated with peers across cultures, time zones. • Developed marketing calendar with POSM, festival-tied promotions, BTL activations for new launches. • Defined shopper journey for 5 key retailers across 50 states—owned awareness, consideration, trials, sales. • Led market research with 750 shoppers to improve signage (+47% visibility) and messaging (+54% relevance) • Managed 10+ agencies for BTL and retail execution; achieved 30% cost savings through vendor optimization.

Led national trade marketing for $300M business; managed $4M budget, 60-member team across 4 regions. • Developed commercial investment strategy across states, brands, and channels; added $11M net revenue. • Led digital transformation with AI/IoT fridges; won Global Trade Champions 2019, improved shelf share +7%.

Skills – Field Sales, Distributor Management, People Management, Business Development, Business Forecasting) • Led account management, relationship for 1000 customers, $25M business, team of 11; +6% market share

Academically placed in Top Quartile of the Batch of 240 students

• Ranked first in first and second years in a batch of 60; ranked 12 in aggregate in 3 years in a batch of 506

1. Articleship for 11 months wherein conducted statutory and internal audit of companies, identified and discussed critical auditing matters with partners of the firm. 2. Discussed audit findings with clients and prepared audit reports after considering deviations and explanations for these deviations. 3. Ensured conflict resolution between the firm and the clients. Sourced new clients for the firm to generate more business.