Vithika Singh

-Enhanced brand visibility through strategic SEO enhancements, implementing best practices, and optimizing keywords effectively -Led LinkedIn event for brand launch and managed detailed social media calendar across platforms like Instagram, Facebook, and Google My Business -Collaborated with sales team to target market segments, tailoring strategies for marketing campaigns to optimize lead generation and conversion rates -Leveraged Google Analytics for insights, improving website performance and user engagement, boosting search rankings and organic traffic -Worked on monthly reports, integrating social media statistics, Google Analytics, and GMB metrics for informed strategic enhancements -Actively engaged in content ideation and creation for social media and email marketing, developing compelling creatives, posts, and videos for a consistent and attractive online presence -Researched competitor brands and their social accounts to extract insights and trends for optimizing marketing strategies and content

-Led a group of over 50 volunteers to successfully organize a Rajasthani-themed dinner serving over 1000 people and generated a revenue of INR 1.65lac -Organized cultural events for Founder's Day, attracting over 1500 students and employees, while working under the Institute Director -Served as Marudhara's joint secretary and treasurer, a cultural association of Rajasthan with 100+ active members

-Conducted a Blood Donation Camp in collaboration with the Indian Red Cross Society which had a massive footfall of 1600 people over 4 days -Revolutionized blood drives with funny memes, helping collect 1.4 times more blood than usual over 800 units, surpassing yearly collections

-Delivered comprehensive educational support to Pilani students, fostering holistic development in academics, logical reasoning, and language proficiency -Designed a specialized curriculum for underprivileged students, emphasizing math and science proficiency for the Navodaya Entrance Exam

-Led a team of 36 members for the sports fest of our college BOSM, and earned 48 medals and the overall prize of the event -Organized various new events like javelin throw and shot put during the intra-BITS sports fest as the vice-captain of the Athletics team -Led the team during the outstation fest hosted by IIT Delhi, and won 11 medals overall.

-Generated a 33% sales boost by achieving a 6.25% lower price than the market through competitive pricing analysis and innovative pricing strategies. -Accelerated productivity by 20% and reduced assembly time by 5 minutes by implementing lean methodology and optimizing process efficiency. -Led market research and collaborated with 10+ architects, exploring the viable establishment of a dedicated Planter division for strategic growth.

-Analyzed expenditure sheet of the housing project, predicted equity IRR and DSCR ratio to inform investment decisions on the credit structure -Created an in-depth financial model that accurately forecasted annual EBITDA and net income for the next 12 years for a housing project -Developed a comprehensive 14-parameter framework to estimate cash flow for a housing project with a Capex worth of INR 1 billion

-Achieved work efficiency by 10% through smart planning and better equipment use, demonstrating expertise in operational optimization -Achieved substantial cost savings of 56 lac by reducing inventory costs through the implementation of inventory and operations research theory -Led a team of 5, delegated tasks, communicated goals, and ensured successful project completion within the Mechanical Maintenance Division

-Designed captivating materials for diverse association events, showcasing adaptability and creative ingenuity. -Demonstrated advanced graphic design skills (Photoshop, Canva, Figma) and video editing proficiency (Cap Cut), contributing to compelling promotional content.