Vitaly Gladkov

Designed the structure and led the process of merging the Creative and Production teams into one with common goals

Built from scratch a successful and high-performing in-house creative team for a mobile games publisher. • my team's creatives have brought impressive profits for the company and "inspired" some industry leaders • I've formed and implemented a creative strategy that helps our published titles' constant growth • developed a process of creating effective marketing assets (video, static, playable) via brainstorm sessions, in-depth metric analysis, market research, iterating successful creatives etc using tools like Asana, Miro, Notion, Jira, Slack, Tableau • hired and managed a high-performing team of Creative Producers and Directors • designed an onboarding process, professional development, motivational and KPI systems for the team • created and fine-tuned hybrid work processes (office + remote) in a company that is historically office-oriented • formed cross-team processes with UA, Creative Production, ASO, Analytics, Producers • worked with external creative production teams and agencies • communicated with platforms (Facebook, Google, TikTok, etc)

Created some of the industry-leading (very) high-performing video assets for a fantasy RPG Hero Wars with an audience of more than 20 million players from 100 countries. • came up with and nurtured some of creative concepts still being used some 2 years later • led a branch of a global creative strategy • led creative brainstorms • wrote scripts, created schemes and storyboards • directed designers and animators during a production phase • did (lovingly) an in-depth metrics analysis • some competitor analysis (boy, did i loved finding our team's creatives interpreted by the market!) • communicated with UA and Analytics teams for better understanding of creative performance • interviewed and onboarded several junior producers and directors • worked with external video production partners • participated in meetings and workshops with Facebook, Google, Liftoff, IronSource etc • felt so happy to finally be a part of the gaming industry – the yin to my yang of playing-them-hobby that started in the late 90s and led me through to a point of being first in a queue of 30-something-olds buying StarCraft II on the night of the release

Developed a creative strategy for the global launch of a social video platform with a big focus on challenges (web and mobile apps). • developed the strategy of a worldwide ad campaign • led the creation of video and static assets for the campaign • conceived several viral marketing activities planned for a launch period • wrote scripts and directed a series of video ads for social media platforms • developed guides for content creators and users of the platform • participated in choosing platform ambassadors and negotiating with them • worked with external video productions and creative agencies

Felt like I should have my own video production company (and i did): Led a production of video ads, interactive digital projects, commercial TV shows for automobile brands like Mitsubishi, Nissan, Hyundai, Smart. • developed concepts and synopses of interactive digital projects • presented ideas to the clients • wrote scripts • directed shoots • coordinated technical aspects of video integration with front-end developers • budgeted and planed • casted stars and actors • location scouted • hired and managed a film and post-production crew • communicated with platforms, agencies and clients during every little stage of a project

The period I've felt powerful enough to go alone as a freelance producer: I did project-oriented work for video production companies, TV channels, corporate clients for a couple of years. • developed concepts and synopses for TV shows, TV promos, corporate reels • presented ideas to the clients • wrote scripts • directed shoots • budgeted and planned every little detail • casted stars and actors • location scouted • hired and managed film and post-production crew • communicated with platforms, agencies, clients during every stage of a project Projects I'm proud of: • story-based promos, IDs, intros for the MTV Russia and Friday! TV channels • TV reality “Bachelor”, 4th season, TNT TV channel (as a line producer): planned and coordinated a 20-person crew filming in Russia and Thailand • narrative-driven corporate films, ad spots, infographics, events graphic design for the international companies like Unilever, Adidas, UniCredit Bank, Megafon, VISA, Philips, Lukoil Overseas, Philip Morris, RBK, RuTube

My little breakthrough – finally, writing scripts and creating concept for the brand I've worshiped since I was a kid! – I've created concepts and wrote scripts for more than a 100 on-air promos for the nation-wide TV-channel (part of the global MTV family) – produced and directed some of these spots when they needed filming – otherwise, directed a small team of voice talent, sound editors, visual artists

Directed and edited entertainment videos and interviews for the first (like ever?) online tv channel (definitely before YouTube was a noun or a thing)

Peaked as an MTV-style video editor – created a distinctive visual language for a mighty local branch of the MTV brand: – 13 years later – musical concerts I've edited are still coming up as a visual benchmark in the TeleClub history (https://www.concertarchives.org/venues/teleclub) - being thirsty for a visual experiments, I've edited on-brand shows like MTV News Block and unique local-flavoured shows like Miller's Journal (TEFI-nominated in an entertainment category)

Edited economics and industrial TV shows, on-air promos, commercials.