vitaliy son

* Role: Launching a marketing agency from scratch. * Achievements, results: * Arranged the “technical” part of the business: established LLC, rented an office * Formed a sales team from scratch * Developed a script for cold calls (first purchase in 3.5 weeks) * Researched market niches and core audience for the agency * Established new ideas and project department.

* Role: Improve business performance and building product marketing from scratch. * Achievements, results: * Shortened the timeline for making marketing decisions. Created a “Data Lake” for marketing - a repository that allowed you to save all the documentation in one place so that each user could work with marketing data to solve their issues; * Developed training programs for dealers; * Launched a new model of FIAT for the Russian market from scratch (specifications, development of promotion channels and adaptation of POS materials in cooperation with the main office in Italy); * Created a unified system of dealer reports (for 34 dealers in Russia).

* Role: Launching new business unit from scratch. * Achievements, results: * Built a dealer network from scratch, created a marketing strategy for a company that brought $ 1 500 000 in revenue * Agreed meetings with manufacturers of equipment at the exhibitions BAUMA Munich, INTERMAT Paris, agreed on cooperation. Signed contracts. Launched sales in Russia * Launched new brands in the company (TEREX, GENIE, ATLAS) * Developed a training system for commercial representative * Increased active clients + 90% in the Central Federal District and the development of projects / clients * Launched the baunova.ru website from scratch. Traffic reaches 500 unique visitors.

* Achievements, results: * Developed a tracking system for machines and attachments around the world that helped optimize logistics for Volvo Russia (cross-functional work with colleagues from Sweden, Brazil, Poland and India), which led to an improvement in warehouse turnover and increased sales by 20 %; * Launched a new department in the structure of Volvo Russia from scratch during the crisis of 2008; * Increased the profit of the department (profit earned in two quarters amounted to 8.5 million rubles); * Founded all the major suppliers of attachments in the world and increased the functionality of the constructions machines, which brought 1% of additional sales. And helped Volvo Russia to make the most unique proposals for solving customer problems in 2009.

* Achievements: * Created new database, which made the tracking of machine easier. * Optimized of warehouse working time. * Created united contract database. * Trained two warehouse employees(handling operation) * Created tracking system for machines and attachments(VOVLO VOSTOK & Ferronordic machines are still using it)

* Achievements, results: * Developed several marketing proposals. Advertising campaign, restarted with an updated webpage of the website and testing of various advertising websites; * I analyzed the current calls to the call center with requests for used trucks, identified the main problem points and prepared some recommendations for improving the work of operators.

* Main Responsibilities: * Promoting Company’s products (attachment equipment) and increasing the sales volume on the assigned territory (Russia, excluding St. Petersburg and SPb Region and Siberia) * Searching for new Clients, preparing and making presentations, partaking in specialized exhibitions * Identifying new and on-going construction, utilization and other projects where the Company products could be used and sold to * Conducting negotiations with Clients * Marketing research * Developing and implementing sales strategy, identifying new distribution channels * Collaborating with Dealers and providing Sales Representatives and Managers with product support and other necessary information on attachment equipment * Collaborating with attachment equipment producers * Selecting equipment in accord with the Clients’ needs and project requirements * Meeting the set sales targets * Reporting. * Identifying new market opportunities such as utilization business.