Vita Hsu

As a storyteller and gatekeeper of the brand: • Lead OPPO Europe Brand Creative team, managing brand image: - Provide creative direction, crafting digital, visual, spatial and physical branding and oversee product launches, ensure quality and consistency. - Facilitate countries, evaluating effectiveness of brand creative strategies and innovating solutions. • Lead brand creative strategy and experience design, bring the brand to life through engaging and resonant contents and campaigns: - “Reno 8 Series Launch Event”, Europe - (Also as launch event speaker). - “OPPO x UCL - #OPPOShadowSkills”, Digital Activation, Europe. - “OPPO FUTUREPROOF x Royal College of Art”, London. - “OPPO x Hasselbald - Billion Colour Masterclass”, London. - “Find N2 Flip Cover Screen Design Awards”, Europe.

• “OnePlus 9 Series Online Global Launch Event” - Lead creative strategy & Integrated experience design / Launch event speaker. The launch achieved various ‘The Best in OnePlus History’ including: - More than 1.53 billion social media platforms organic impressions. - The average view duration of the broadcast was nearly 3x of OnePlus 8T. - Generate more than 9.8 million of OnePlus official website traffic. • Lead and facilitate internal creative team members. Work closely with external agencies across a variety of mediums to create compelling and emotive stories that bring awareness and evolve brand image. • Oversee the creative process for communication assets, including product features video, photography, key visual, and product launch. • Monitor global market feedback, trends and competitors, continuously innovate and improve creative solutions.

• Leading VI design team. Building and developing brand VI and design guidelines and ensure consistency across brand touch points.

• Provide creative directions and establish sub-brand NIOHouse visual assets and branding, bring awareness and evolve NIO’s brand image. • Facilitate and guide city operations to maintain NIO’s visual identity in all public communication, ensured the design of a consistent and recognizable experience across brand touch-points. • Telling captivating stories and brings them to life through imagery, video and multi-disciplinary design projects.

• Integrate clients’ business goals into design strategies and visual solutions.

• Company rebranding / Logo, VI. • User-centred app UI / UX (iOS/Android) design • Lead creative team in producing mock-ups, prototypes and other creative presentation tasks.

• Typography, key visuals. • Brand VI, Logo. • Print and digital media design.