vismaya jain

executive manager

About

I am a marketing graduate, presently working in the omnichannel retail space. The opportunity to create revenue possibilities and real-world impact through my work excites me. I have prior experience working in both - brands as well as agencies. Besides working on integrated marketing campaigns during my internship at Zeno group with clients in the online, luxury goods & electronics space, I have also led campaigns for Perfetti Van Melle India (as part of my post-graduate internship), and currently handle Category Marketing at Babyoye by Mahindra. My colleagues know me as a driven, hardworking individual with a knack for detail. My education at MICA has also infused in me an out-of-the-box approach towards marketing & brand communications, and greatly sharpened my brand & digital marketing skills.

Country

india

City

new delhi

Industry

marketing and advertising

Skill

digital communication strategy, market research, marketing strategy, google adwords, product marketing, business strategy, retail category management, social media, google analytics, brand management, marketing, management, social media marketing, digital marketing, marketing communications, facebook marketing, online research, advertising, integrated marketing communications planning, team management, sap bw, microsoft office, xml, project planning, big data analytics, c, c++, sql, testing, embedded software, integrated marketing, business development, microsoft word, competitive analysis, search engine marketing, strategy, sales, strategic planning, teamwork, mobile marketing, leadership, html, content strategy, start ups, online marketing, research, project management, customer service, public relations, public speaking

Experience

executive manager

marketing manager - commercial

lodha group

2017-6 - Present · 9 yrs 4 mos

project intern - testing, optimization, troubleshooting and debugging of msc systems

telmar network technology

2012-2 - 2012-7 · 6 mos

sales and marketing intern

perfetti van melle

2015-4 - 2015-6 · 3 mos

Internship Project: Developed & executed the Modern Trade launch for new confectionery products - Accomplished deliverables: Micro-level market visits to understand SKU visibility and recommendations based on the same; Development of visibility tools and consumer promos in association with vendors; Consolidated pre-launch tracker for brand performance measurement and sales benchmarking in Modern Trade outlets across India

data analyst intern

tata teleservices

2010-6 - 2010-7 · 2 mos

associate software engineer

accenture

2012-11 - 2013-12 · 1 yr 2 mos

* SAP Business Intelligence 7.0 Consultant in the Chemical & Natural Resources domain. * Responsibilities:- Maintaining transaction data * Design changes in batch networks * Troubleshooting * Development of Business Objects, queries & reports * Providing systems support for the SAP BI/BW systems. * Organized multiple Delivery Unit events as a member of the Project People Advocates team.

planning division intern

mobilecomm professionals, inc

2011-6 - 2011-7 · 2 mos

Optimizing GSM planning for key mobile service providers in a Tier-2 city.

digital marketing intern

zeno group

2014-1 - 2014-4 · 4 mos

* Interned in the Digital Marketing domain. * Responsible for Social Media Management, Content Creation & Social Media Analysis. * Worked with clients in the luxury, electronics & online space for creating customized brand content pieces

co founder

pop my resume

2014-3 - 2015-3 · 1 yr 1 mo

Co-founder and content curator for PopMyResume, a personal marketing platform which provides hiring solutions such as resume assistance.

category marketing manager

mahindra retail pvt.ltd

2016-4 - 2017-1 · 10 mos

* Identifying & implementing marketing campaigns for all product categories (internal & external brands) * Responsible for increasing category-wise penetration across Babyoye stores & digital platforms * Liaising with brands & alliances for promotional activities and co-branded partnerships (ATL/BTL) * Identifying & bringing new brands on board (SOR/SIS) * Giving direction to creative agencies for branding & visual merchandising collaterals

Education

delhi public school mathura road

1994-1 - 2008-1 · 14 yrs 1 mo

Activities and Societies: - Head Girl, Appointment Body - Vice President, Rotaract Club

mica

management

2014-1 - 2016-1 · 2 yrs 1 mo

PGDM-(C) graduate in Strategic Marketing & Communications at MICA, with a specialization focus on Digital Communications Management. Core subjects studied include: * Digital Communication Management: Integrated Digital Campaign Planning, Digital Marketing Metrics, Search Marketing, Social Media & Mobile Marketing, Big Data Analytics, Business of Digital Startups * General Management: Brand Management, New Venture Creation & Entrepreneurship, Innovation Marketing, Integrated Marketing Communications, Research Methodology, Multivariate Data Analysis Activities and Societies: Team Interface (The Media & PR Wing of MICA): * In-charge of the Admissions vertical:-Handling key aspirant queries; Organization of engagement activities; Dissemination of information across portals; Campus Ambassador for Shiksha.com. * Additional responsibilities include Digital/PR activities and initiatives across platforms for building MICA’s online and offline brand presence. MICA EDC: * Key responsibilities: - Networking, Database Management, Events & Collaborations with other E-Cells.

manipal academy of higher education

electronics

2008-1 - 2012-1 · 4 yrs 1 mo

Activities and Societies: Member, volunteer and active participant for: - Summit Manipal (Model UN Wing) - L&D (Literary & Debating Society) - AIESEC in Manipal University