Visisht Veldurthy

• Built and led the company's marketing function end to end as the first marketing hire, driving brand, product marketing, demand generation, PR, executive communications, events, and category positioning. • Defined GTM and positioning strategy for SynRM motor systems, establishing them as a viable rare earth free alternative to PMSMs across EV and industrial mobility applications. • Generated 200+ inbound SQLs and contributed to an INR 20 Cr+ sales pipeline through integrated B2B demand generation across LinkedIn, website, PR, expos, and content led marketing. • Developed and scaled the company's digital presence from the ground up, growing LinkedIn audience from 3,000 to 20,000+ followers while improving engagement rates from 3 to 4% to approximately 8%. • Led PR and media relations resulting in coverage across The Ken, The Hindu, Times of India, Forbes India, and leading EV and mobility platforms. • Managed an annual marketing budget of approximately INR 2 Cr spanning digital campaigns, branding, expos, content, and traditional marketing. • Led founder and executive communications strategy, including ghost-writing, keynote presentations, thought leadership positioning, and strategic messaging for investor, media, and industry facing communication. • Collaborated with engineering, sales, leadership, investor facing teams, agencies, and stakeholders to align marketing with business and commercial objectives. • Represented the company at domestic expos, innovation forums, and ecosystem events, and supported international visibility including iVT Expo in the USA. • Contributed to industry recognitions including Marico Innovation Foundation Indian Innovation Icons (2025), Matrix Startup Awards (2024), and Forbes India Select 200 (2023). www.visishtv.com/work/chara-technologies

- Led multi-channel B2C and B2B campaigns in partnership with BFSI brands including HDFC and IIFL, improving lead quality and conversion rates across the funnel. - Designed and refined customer journey maps that reduced funnel drop-offs and improved overall engagement with the platform. - Deployed marketing automation tools, including LeadSquared and WebEngage, to build personalised lead nurturing workflows and improve campaign ROI.

- Managed and mentored an 8-member strategy team. Streamlined workflows to improve delivery timelines and quality. - Provided research-driven insights for social media campaigns and standardized tone of voice across in-app communication, notifications, and app stores.

- Focused on content strategy across blogs, app notifications, and in-app language. - Partnered with the social media team on research and competitive analysis to shape more engaging campaigns. - Contributed to enhancing user communication touchpoints and improving consistency in brand messaging.

- Delivered performance-focused digital ad copy for clients across automotive, healthcare, BFSI, and real estate, with measurable improvements in click-through rates. - Produced brand research and consumer insights that enabled higher pitch-to-win ratios for client servicing teams.

Directed a team of writers and ensured quality delivery across campaigns. Partnered with strategists and BD teams to pitch creative concepts that won new business. Contributed to award-winning campaigns recognized at ET Now and Big Bang Awards.

Oversaw content creation across multiple accounts, ensuring brand tone and consistency. Expanded into scriptwriting for videos, podcasts, and Amazon A+ content. Also ideated campaign concepts, including mascot development for SAP Labs India.

Created content for social media, websites, blogs, and campaigns across lifestyle and consumer brands. Supported business development pitches with creative concepts and campaign ideas.

Entered the agency world supporting research and blog writing for tech and lifestyle clients. Learned cross-functional collaboration by working closely with design and client servicing teams.

Handling the ITTN magazine. Writing content related to travelling, international and national. Reaching out to entrepreneurs and taking interviews for the magazine.

Interned as a Content Writer for the website www.sportsoval.com