Vishwas Thakkar

Director @ Everything Green

About

I operate at the intersection of marketing, technology, and applied AI.With 15+ years of experience across enterprise systems, digital consulting, and AI-enabled optimisation, I help organisations transform their marketing ecosystems into scalable, data-driven, performance engines. My focus is not just on adopting new technology — but on architecting integrated MarTech and AI frameworks that deliver measurable commercial impact.I have led transformation initiatives across 100+ clients in APAC, conducting marketing technology audits, identifying automation and data gaps, and designing roadmaps that integrate analytics, AI-powered workflows, and governance models. My work spans performance optimisation, predictive modelling, automation strategy, and executive-level advisory.At Everything Green Limited, I lead the development of an AI-powered Conversion Rate Optimisation platform leveraging big data and machine learning. We build predictive keyword intelligence models and AI-driven experimentation frameworks that forecast high-conversion opportunities using behavioural and search data — connecting AI outputs directly to revenue outcomes.Alongside consulting and product leadership, I serve as an Adjunct Lecturer in Digital Marketing & AI, delivering executive education on Generative AI, Big Data, and AI-enabled marketing transformation. I regularly translate complex AI capabilities into practical frameworks for senior marketing and business leaders.Earlier in my career, I supported enterprise financial systems for global institutions in regulated environments — building a strong foundation in architecture, integration, and governance that informs my approach to responsible AI adoption today.I am particularly interested in scaling AI and marketing technology capabilities across multi-market organisations, enabling teams to move from experimentation to structured, ROI-driven transformation.If you're exploring AI-powered marketing transformation, predictive optimisation, or MarTech architecture design — I’m always open to thoughtful conversations.

Country

City

Hong Kong SAR

Industry

Higher Education

Skill

Search Engine Optimization (SEO), Strategic Thinking, Project Management, Research Skills, Product Development, Environmental Awareness, Marketing Campaigns, Research and Development (R&D), Microsoft Excel, SEO, Microsoft PowerPoint, Problem Solving, Marketing Management, Social Media, Critical Thinking, Project Coordination, Online Marketing, Analytical Skills, Strategy, Digital Marketing

Experience

Director

Everything Green

2021-9 - Present · 5 yrs 1 mo

Hong Kong SAR

Everything Green sits at the intersection of marketing performance and climate responsibility — optimizing conversion rates while quantifying and reducing digital carbon impact. Sustainable growth, engineered through data, AI, and smarter web infrastructure. The firm currently holds a patent for digital carbon calculations.

Lecturer for Digital Marketing and related subjects

HKU SPACE

2020-1 - Present · 6 yrs 9 mos

Hong Kong SAR

Teach courses on: (a) Certificate Module in AI-Driven Growth Hacking with Digital Marketing (b) Certificate Module in Big Data and Artificial Intelligence Marketing (d) Certificate Course in AI Agents for Marketing

Lead for Digital Strategy and SEO

Concinnity

2015-12 - Present · 10 yrs 10 mos

Hong Kong SAR

Concinnity is a marketing technology and AI transformation consultancy that helps organizations modernize their digital ecosystems. We audit MarTech stacks, design integration architectures, and lead end-to-end implementation with clear KPI governance to ensure measurable ROI.

Guest Speaker

vishwasthakkar.com

2014-11 - 2021-10 · 7 yrs

Hong Kong SAR

I am a trainer and invited speaker on topics of Marketing such as AI, Big Data, Machine Learning, AEO, SEO, Conversion Rate Optimization, Online Lead Generation & Web Analytics. You can contact me by via my website to be an invited speaker at your event.