Vishal Srivastava

Director, Field Marketing @ Cvent

About

Strategic and data driven product and field marketing leader with 17+ years of experience in B2B SaaS based tech space. Leading marketing activities across APAC MEA region. Responsible for planning and executing go-to-market strategy and demand generation across different segments through various channels. Specialties: Go-to-Market Planning / Strategic Marketing • Brand Building • Marketing Budget Management • Product Marketing • Demand Generation • Affiliate Marketing • Digital & Social Media Marketing • Sales Enablement • Customer Marketing & retention • Digital Marketing • Content & Social Media Marketing • Integrated Campaign Planning and execution • Account Based Marketing • Event Planning & Management •Growth Marketing • Pipeline Generation • Performance Marketing

Country

India

City

Delhi

Industry

Computer Software

Skill

Market Research, Marketing, Lead Generation, Salesforce.com, Competitive Analysis, Analytics, Marketing Research, Email Marketing, CRM, SaaS, Customer Insight, B2B Marketing, Secondary Research, Customer Experience, Brand Management, Market Analysis, Sales, Online Marketing, Leadership, Strategic Partnerships

Experience

Director, Field Marketing

Cvent

2021-1 - Present · 5 yrs 9 mos

Delhi, India

Senior Manager, Marketing

Cvent

2016-7 - 2020-12 · 4 yrs 6 mos

Leading Cvent's product marketing activities across APAC & Europe with prime focus on Australia, Singapore and German region. Responsible for: • Go-to-Market Strategy • Demand Generation though integrated marketing campaigns. • Product Launch • Planning, designing and executing digital and social marketing campaigns • Customer engagement and retention through various marketing campaigns • Sales pipeline optimization • Sales enablement • Tracking marketing sourced revenue against plan