Vishal Singh

Leading operations and business growth for a global AdTech company specializing in programmatic digital media and marketing innovation. To expand agency ecosystem, deepen client engagement, and fuel measurable business outcomes for our partners.

Leading India operations and business growth for a global AdTech company specializing in programmatic digital media and marketing innovation. • Driving business strategy, operational excellence and P&L leadership to strengthen India market positioning. • Built a high-performance culture through process alignment, continuous training and cross-functional collaboration. • Spearheaded innovation-focused marketing initiatives to enhance brand presence and drive award-winning campaigns. • Streamlined internal operations, implemented data-backed planning processes and optimized go-to-market execution. • Fostered a culture of experimentation, industry engagement and digital thought leadership across forums and channels.

Led the India business and global commercial strategy for an innovative mobile ad platform with a strong presence across Asian markets. Focused on setting up operations, reimagining the go-to-market model and enabling revenue growth through product and team leadership. • Appointed as the first employee in India and built business operations from the ground up. • Shifted from a reseller model to a company-owned sales structure for direct market execution. • Recruited, trained and led a cross-functional team to manage delivery across India and SEA. • Fine-tuned products and designed mobile solutions to drive revenues through select verticals during COVID-19. • Realigned product strategy to match the evolving needs of advertisers during the pandemic. • Achieved strong commercial performance and break-even from the first year of operations.

Oversaw the complete media mandate for PepsiCo, driving brand transformation, digital acceleration and strategic turnaround for one of the agency’s most significant accounts. • Owned the end-to-end P&L, strategic direction and execution for the PepsiCo India portfolio. • Delivered a full business turnaround by aligning media investments with brand and category priorities. • Directed a 35-member cross-functional team to implement cohesive and high-impact campaigns. • Earned the highest performance rating from PepsiCo for innovation, delivery and client engagement. • Increased the digital share of media across brands, improving overall profitability and impact. • Developed a digital and e-commerce roadmap for the Nutrition category, influencing purchase journeys. • Executed integrated media plans covering communication, digital, sampling and events. • Closed strategic media partnerships to support cross-platform campaign objectives.

Directed national brand and marketing strategy for one of India’s largest radio networks, aligning brand transformation with revenue and audience growth across key metros and regional markets. • Designed and implemented the brand and communication strategy for all 58 radio stations across India. • Re-positioned and re-launched the brand in Delhi and Chennai, resulting in significant listenership growth. • Developed the new Masterbrand framework including Brand Key, BCI and a refreshed Signature Brand Line. • Strengthened BIG FM’s market identity through cohesive storytelling and audience-centric messaging. • Ensured brand consistency across diverse geographies while tailoring campaigns to local sensibilities.

Drove corporate brand communication and marketing innovation for a national telecom operator with pan-India presence across 2G, 3G and ISP services. Focused on elevating brand visibility and standardizing campaign impact across all circles. • Developed integrated marketing communications for both corporate and regional campaigns. • Built and rolled out activation plans tied to brand campaigns to ensure market resonance. • Reimagined the retail visibility strategy to enhance on-ground brand impact. • Delivered over 16 TVCs as part of the new masterbrand positioning, each ranking in the top percentile in quantitative evaluations. • Maintained consistency in messaging while tailoring executions to market-specific dynamics.

Managed brand and marketing communications for four key telecom circles, delivering strong visibility, top-of-mind recall and sustained market leadership in highly competitive zones. • Executed end-to-end ATL and BTL strategies for the Mobility product portfolio across all assigned circles. • Rolled out a revised retail visibility framework that drove the highest growth in the ‘Brand Seen Everywhere’ metric. • Maintained dominant market share through consistent brand activity and competitive positioning. • Increased both Top-of-Mind Awareness (TOMA) and Intention-to-Purchase (ITP) scores across regions. • Ensured seamless alignment between regional campaigns and corporate brand direction.

Handled national marketing and sales responsibilities for a public-service focused JV, transforming traditional enquiry services into scalable digital and voice-based platforms for mass engagement. • Launched the SMS-based Indian Railways enquiry platform (SMS 139), enabling nationwide access. • Conceptualized and executed the complete marketing communication mix across ATL, BTL, PR and merchandising. • Pioneered a new advertising medium using audio ads on the railway helpline, opening fresh revenue channels. • Strengthened brand adoption by integrating utility-based services with commercial marketing innovation. • Bridged public service delivery with telecom-based advertising strategies for national impact.

Handled brand strategy and go-to-market execution for the direct-to-home and IPTV vertical under Reliance BIG TV, focusing on market differentiation and launch readiness in a fast-evolving category. • Designed and executed the complete brand strategy, positioning and communication roadmap for DTH and IPTV services. • Led product planning, customer strategy, market research, competitive analysis and end-to-end campaign execution. • Aligned marketing efforts with consumer insights to support launch goals and market share acquisition. • Drove brand visibility and messaging across digital, ATL and trade channels.

Directed sales and marketing operations across North and East India for the country’s largest newspaper group, overseeing multi-city strategy, pricing, product launches and media expansion initiatives. • Formulated and implemented marketing policies covering pricing, product strategy, communication, events and radio station launches. • Managed a dual portfolio involving national marketing responsibilities and regional sales across Rajasthan, Punjab, Delhi, UP and West Bengal. • Played a key role in launching new radio stations and strengthening market presence across key states. • Achieved the No. 1 position in Jaipur and Chandigarh stations, outperforming leading competitors.

Managed advertising and digital media sales for Sify’s online and broadband platforms, expanding internet adoption as a brand communication channel among corporate advertisers. • Headed the advertising sales function for the Delhi region, driving digital media adoption across sectors. • Promoted brand campaigns using digital inventory across https://www.linkedin.com/redir/suspicious-page?url=Sify%2ecom, Samachar.com, and Sify’s broadband and dial-up networks. • Partnered with leading corporates to conceptualize and deliver digital-first advertising strategies. Played a pivotal role in positioning internet media as a credible and scalable tool for brand visibility.