Vishal Nema

Launched product#09 of Freshworks, Freshrelease Leading product marketing and growth initiatives.

Created multiple touch points to reach targeted decision maker by marrying Inbound and Outbound team. Collaborated with Sales and company executives to ensure strategy aligns with company objectives. Strategies: • Fixed attribution within the CRM and team, to identify the best performing channel. • Investigate and interviewed prospects to check the hypothesis of marketing communication. • Developed sales qualified leads through creation of targeted marketing lists.

Built and led internal team to replace reliance on expensive external agency. Provided strategic and tactical guidance to team with accountability for web analytics, lead generation/landing page design, social media strategy, multivariate testing, email marketing, blogging. Strategies: • Worked closely with core team to develop new digital marketing strategy with empathize on Content Marketing, replacing overt sales pitches. • Increased conversion rates 3X after leading complete redesign of landing pages in line with current best practices. • End to end Google Adwords optimization including coding of the landing pages. • Developed and implemented strategies across multiple channels (blog, social media, press) in order to generate leads and ultimately grow the client base. • Analyzed data and performed A/B testing in order to calculate and maximise the ROI on all marketing channels. • Funnel optimization: Identified usage patterns and customer behavior insights to improve pre & post click conversions. • Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads. • Established proprietary approaches to Social media management, web analytics, mobile marketing and content marketing. Key Achievements: • Product Hunted iZooto. • Customer Acquisition Cost (CAC) decreased by 1.5X, which results on improved ROI. • Evaluated top performing channels which gives highest paying customer.

Recruited to revitalize a lagging web presence of Storehippo, experiencing a downward traffic trend. Reported to CEO and worked closely with business team to plan and execute digital marketing strategy. Accountable for PPC (Google/Bing) , SEO, content marketing, social media, email marketing and web analytics. Selected Results: • Increased lead generation by 3X through integrated online marketing strategies. • Started barter exchange with B2B SaaS/Services companies. • Developed a referral system; recommend features and strategies that increased user referral rates. • Startup covered in top media startup magazines like YourStory,Business World. • Launched first concerted e-mail marketing strategy. Key Achievements: • Selected as Employee of the Month.

• Worked as Strategic Planning & Operation Manager for “FacilityKart”, an initiative of Leadtech. • Employed as Research Analyst in Digital Marketing Domain from Feb 2013 • Been involved in executing business research projects across various verticals.

Graduated with Distinction in Information Technology in 2011