Vishali Bawa

Leading omnichannel DTC branded and unbranded creative for Keytruda (Merck), one of oncology's most widely prescribed immunotherapies. • Conceptualize and art direct integrated campaigns across print, digital, social, TV, point-of-care, and web, ensuring brand consistency and visual hierarchy across every touchpoint. • Develop and maintain design systems and modular creative templates deployed across the full Keytruda brand ecosystem, enabling faster production and consistent creative quality at scale. • Oversee quality control across all stages of production, from concept through delivery, reviewing staging links, markup implementations, and route-check changes before client submission. • Partner closely with copywriters, medical reviewers, and account teams to align art direction supports both the creative concept and regulatory compliance. • Present and communicate creative rationale to internal teams and clients, securing alignment and approval through the MLR process. • Agile Digital Team (ADT): Collaborate with the Scrum Master, Campaign Delivery Lead, and Product Owner to deliver fast-turnaround digital assets across sprint cycles. • Lead a team of designers and production artists, delegating workflow and managing creative output across multiple concurrent projects. Clients: Keytruda (Merck), Welireg, Understanding Cancer Together (UCT), Publicis Health Media x F Cancer. Media: Print booklets, social drivers (Facebook, Instagram, Reddit), TV storyboards, website design, point-of-care digital wallboards, Phreesia.

Led creative direction and visual identity for Navaras, a classical music album by Rishab Rikhiram Sharma, youngest disciple of Padma Shri Pandit Ravi Shankar. • Conceptualized and designed the full album visual identity, translating nine classical Indian emotions (rasas) into a cohesive campaign identity system. • Created digital assets for social media, print merchandise, and streaming platforms including Spotify, Apple Music, YouTube, and Amazon Music. • Designed the brand identity and logo for Vadya, Rishab's new venture dedicated to creating instruments rooted in the ancient Indian science of music therapy, Raag Chikitsa.

Part of the in-house creative team at Endeavor (formerly WME | IMG), leading visual design and art direction across consumer brands, entertainment properties, and talent partnerships. • Developed concept, design direction, and brand identity across integrated campaigns for global and regional clients. • Art directed and produced pitch decks that won and retained major accounts. • Created omnichannel campaign collateral including social, digital, print, and experiential assets. • Conceptualized illustrations, infographics, and motion graphics to amplify brand storytelling across platforms and entertainment properties. Clients: Coca-Cola, Visa, Audi, Marriott Bonvoy, NFL, MLS, Anheuser Busch, Capital One, YMCA. Talent: Blake Lively, Tom Brady, Daniel Jones. Films: How to Train a Dragon, Godzilla, Hobbs & Shaw, Downton Abbey.

• Led full brand identity revamps and visual strategy for non-profit organizations, connecting donor audiences to mission through design. • Delivered print and digital campaign collateral, brand guidelines, and engagement strategies. Clients: Rain for the Sahel and Sahara, Sailors Snug Harbor, BK Style Foundation, Global Green.

• Worked closely with the Head of Strategies to revamp brand identity, website design, and brand values with a strategic approach. • Designed stakeholder report and co-creation workshop for the Environmental Defence Fund (EDF).

• Designed promotional collateral for the series premiere of Delhi Crime, which won the International Emmy Award for Best Drama Series in 2020, the first Indian series to receive the honor. • Collaborated on concept development and key artwork for the film What Are The Odds, featured as a Special Presentation at IFFLA (Indian Film Festival of Los Angeles).

• Charted out and updated the plans and designs for marketing collateral including supporter toolkits, reports, presentations, brochures and merchandise in support of a full organizational rebrand. • Created social and digital content strategy focused on insights-based storytelling and donor empathy building. • Coordinated with external vendors to keep projects on track, manage cost and content approvals, and ensure project goals were met.

• Worked on the look and launch of the film poster for the short film Leeches, and other art adaptations across Facebook, Amazon Prime, Twitter, and Instagram. • Created promotional assets and adaptations to support the festival dates, features and award recognition across IFFLA, BSSF, and SIWFF.

• Executed digital media campaigns, launch posts, engagement posts, and brand communication across Facebook, Twitter, and Instagram for consumer brands. • Planned, proposed, and implemented design solutions for digital media marketing. • Led client meetings to gather requirements and present design deliverables. Clients: Biba, Yatra.com, Indianroots, Hometown, Yatra, ZTE, Exness.

• Designed brand collateral, logos, and direct mailers for major clients across entertainment, banking, and FMCG. Clients: Sony Pix, HDFC Bank, McDonald's, Adlabs Imagica, Laadli NGO.

Post - Graduation Degree Course. (2 years) • Concentration on modules such as Strategic Design and Management in New Economies, Sustainable Business Models, Managing Creative Projects and Teams, Design Innovation and Leadership, Regulatory and Ethical Contexts, Design Research - New Design Firms, Integrative Studio and Independent Project.

Advancing and refining skills in UI/UX Design - Web Design: Strategy and Information Architecture, and Web Design: Wireframes to Prototypes.