Vishal Chordia

Building Data Cloud Real-Time Platform and enabling customers to collect data from Website, Mobile and Serverside.

Building DataCloud Real-Time Layer (Milliseconds speed) DataCloud with Fun Salesforce Data Cloud & Personalization Team to enable all Salesforce Cloud to be Real-Time! Building DataCloud Real-Time Layer which enables DataCloud to achieve millisecond speeds across the DataCloud stack from Data Ingestion to Transformation to Identity Resolution to Computed Insights, to Segmentation and RAG for DataCloud Einstein.

Working with an incredibly talented team to bring together Adobe Experience Platform (Real-time CDP) Adobe Target and AI/ML-based Customer Journey Management/Optimization and Customer Journey Analytics for Real-Time Personalization use-cases with Data Governance.

Working with an incredible team to build the Real-Time CDP on Adobe Experience Platform to enable millisecond personalization.

Leading Social, Connected TV advertising Channels and Spending and Conversion Prediction and Forecasting for all channels. >> Launched AdTech first of kind 1st / 2nd part deterministic household audience integration with Roku, enabling Audience Manager, Adobe Analytics customers to run audience targeting ad campaigns at scale into CTV. >>>>>Launched at Adobe Summit Keynote 2019 by Shantanu (CEO)<<<<<< >> Delivered Ad spend forecasting product with a dedicated team of ML & data engineers, increasing our eCPM, impression & budget forecasting accuracy from mid-20 % to high 80%, enabling advertisers to accurately plan on campaign budget delivery.

Building Social Advertising (Facebook, Snap) and Connected TV Channels

>>>Left after the acquisition of YuMe by RhythmOne in 2018<<<< Headed CTV & ATV Planning and Buying

YuMe is a Video Advertising platform - Built Buy Side Real Time Bidding & Margin Management

HealthCare & Pharmaceutical Industry | Headed the product of Cloud AI & Machine Learning Sentiment Analytics>>>>> Left with Acquisition by Apple Inc <<<<< * Worked closely with six of the world's best research scientists to productize their 20 years of research on facial expression built on AI & Machine Learning. * Team integrated Emotient Sentiment Analytics SDK into Apple iOS HealthKit to enable Tele-Health Care (which lead to Apple Acquisition). * Lead the team to successfully productized & commercialized an academic based Facial Emotion solution to Industry’s best emotion cloud platform. * Performed market analysis across multiple high growth verticals to understand which industry can benefit the most from Emotion’s Facial technology. Identified, Health-Care, Pharmaceutical clinical trial, and Product/Media testing, as key markets. * Worked with the team to design, built and launched an Emotion & Sentiment analysis cloud platform in 6 months, empowering customers to gain actionable emotional insights resulting 3 of top fortune 500 companies as customers in first quarter of launch. * Lead a team which integrated Emotient technology with Qualtrics online survey company, enabling consumer research agencies to capture emotion data via online, resulting in faster and accurate Product testing processes compared to in-person testing.

Mobile Marketing & Advertising Industry | Empowers brands, advertisers, and agencies to reach consumers via mobile devices. >>> Left After the acquisition of USA BU by Blackstone Group <<< * Built a Demand side cross-channel (mWeb, Apps, SMS) mobile post-click conversion tracking and media analytics platform from the ground up. * Lead a team of 7 engineers, 3 QA and 1 project manager. Highly successful record of new releases (every two weeks) into production, with a 100% on-time release track record. *Continuously prioritized product roadmap by soliciting customer feedback to understand business challenges, growing media spend by 15% on the platform. * Providing Advertisers, Agencies & Ad-ops with actionable insights across multiple mobile channels; to understand channel attribution, influence & conversions; enabling advertisers to increase campaign ROI by comparing all ad-networks and publishers media performance.

Telecommunication Software | Lead product team and built subscriber audience offering for mobile carriers. >>>>> Left after the company got Acquired by Marlin Equity Partners. <<<<< * Lead a team of a product manager & data analyst to revamp of Openwave’s operational analytics product suite into subscriber intelligence platform. Enabling carriers to monetize their subscriber data. * Built easy to use subscriber analytics behavior dashboards with multiple charts, metrics, filters and multi-level drilldown options, empowering users to get high level view and drill down to subscriber level, thus increasing usability and reducing clicks by 50%. * Integrated Nielsen, 3rd party billing data feed and CRM data, into audience platform, enabling carriers to monetize their subscriber data for the advertising world. Won Telstra as the first customer to Openwave’s platform, enabling Telstra to provide targeted ads to its advertisers. • Attend industry conferences, conduct analysts briefings, review product press releases and blog on influential to communicate Openwave’s vision and gain market mind share as industry innovator • Build: Interactive demos, product overviews, success stories, competitive intelligence to increase market awareness & lead generation program. • Presented product vision, product demos, product roadmap and competitive marketplace to Openwave’s Board of Directors. Key Responsibilities: * Product Roadmap * Market Penetration Strategy * Product Launch * Product Marketing * Analyst briefings * Market Evangelism & Gaining Market Mind share * Communicate Product Vision at Industry Conferences * Market Analysis * Product Specification * Writing PRDs * Writing MRDs * Competitive Intelligence * Customer / Prospect workshops

Specializes in building social media applications for Facebook, Google Android, iPhone and Orkut. In past 9 months we have built and launched * Three facebook Apps * Four Google Android Apps * Two iPhone Apps

>>>>>>>>>>>>>>>>>>Left after acquisition by Adobe<<<<<<<<<<<<<<<<<<<<<<< * Conducted a comprehensive market analysis to better understand the percentage of the market share determined that the web analytics space represents a $3B-$4B opportunity, with 55% of the market untapped. * A key player on the emerging product team to enable them to respond quickly to online innovations, in social media, mobile application, and video content. Worked closely with the team to build and release 9 new feature sets, reports / dashboards for mobile, video, and social media in 8 months, enabling customers to measure and track their Mobile/social media campaigns. * Spearheads product launches, as well as innovations in social media and mobile, for a leading vendor of online analytics SaaS serving 220 of the top 500 retailers. * Generates sales collateral, such as product overviews, feature spotlights, success stories, quotes, solution-selling questionnaires, and competitive intelligence documents to better equip sales as well as de-position competitors in the early stages of the sales cycle. * Conducts training sessions for sales, account managers, sales engineers, and consultants on competitive intelligence, new products/features, and product integration. * Key product member involved in building Social and Mobile App Analytics.

First Cloud Interactive Voice Response (IVR) Offering | Lead product IVR offering into Salesforce CRM. Angel.com Completely owned Subsidiary of MicroStrategy * Exceeded the expected product sales by 110% in the first year of product launch * New fusion products produced 20% of companies’ revenue * Strengthen partnership between Angel & Salesforce.com by selling the usage of both products * Determine product potential and needs assessment, solicit customer feedback, compile justification reports and make recommendations for new product possibilities for management approval and implementation * Conduct product demonstrations; provide technical support to sales in customize contractual agreements * Interface with client services in retrofitting specifications and customization; document changes through Statement of Work

Angel.com * Develop, conceptualize, design, and implement SaaS/Cloud IVR systems; * Integrate SaaS IVR with Salesforce.com AppExchange Platform

MS in Computer Engineering & Minor Business Administration