Vishal Tiwari

Google Ads Management: Developed, implemented, and optimized Google Ads campaigns to achieve business objectives. Monitored and analyzed performance, leveraging data-driven insights to improve ROI. Stayed abreast of the latest trends and best practices in Google Ads and SEM. Market Analysis: Conducted in-depth market research to understand trends, customer behavior, and the competitive landscape. Applied insights to refine and adjust digital marketing strategies for maximum impact. Campaign Management: Strategized, executed, and managed digital marketing campaigns across diverse channels, including search, display, and social media. Ensured alignment with brand messaging and business goals while collaborating with creative and content teams to produce compelling assets. Budget Handling: Managed the digital marketing budget, ensuring resources were allocated efficiently. Tracked spending and campaign ROI, making adjustments to optimize results and maximize efficiency. Team Leadership: Led, mentored, and managed a team of digital marketing specialists. Fostered a collaborative environment to encourage innovation and continuous improvement. Conducted performance reviews and implemented training programs for professional growth. Performance Reporting: Created detailed reports on campaign performance, highlighting key metrics, KPIs, and actionable insights. Presented findings to senior management to drive strategic decision-making. Cross-Functional Collaboration: Partnered with sales, product, and customer support teams to ensure marketing strategies aligned with overall business objectives. Maintained strong relationships with external agencies and partners to enhance campaign outcomes.

• Efficiently managed and optimized advertiser accounts, aligning strategies with their marketing objectives to ensure optimal campaign performance and client satisfaction. • Successfully drove sales initiatives by implementing effective strategies, consistently meeting and exceeding quarterly performance targets, and contributing to revenue growth. • Played a pivotal role in decision-making processes, collaborating with stakeholders to chart strategic courses for client success and overall campaign effectiveness. • Managed and optimized Facebook Ads campaigns, including audience targeting, ad creation, budget management, and performance analysis, leading to a significant increase in conversion rates and ROI. • Fostered lasting relationships with clients, internal teams, and external stakeholders, promoting collaboration and partnership to enhance overall campaign effectiveness. • Optimized Google Ads and Facebook Ads campaigns, including keyword research, ad copywriting, bidding strategy, and A/B testing, with a focus on creating targeted campaigns across search, display, video, and social channels. • Conducted market research and analysis to stay abreast of industry trends and competition, providing insights to optimize campaign strategies. • Exceeded performance and sales targets, receiving recognition through rewards on four occasions. • Maintained a flawless record with zero DSAT (Dissatisfaction) instances, showcasing an unwavering commitment to client satisfaction and consistently delivering exceptional service.

• Identified and executed opportunities for process improvement and contributed to creating efficiencies. • Analyzed campaign performance and formulated optimization strategies. • Presented optimization proposals to Google’s Campaign Managers, Delivery Managers, and Account Managers. • Provided support and insights for Facebook Ads campaigns, including detailed analysis of ad performance and recommendations for improving targeting and ad creatives. • Identified ROI opportunities on client accounts and managed relationships with key stakeholders. • Optimized website performance using SEO best practices, including keyword research, on-page optimization, and content strategy, to improve organic search rankings and increase traffic.

• Monitored and evaluated advertising support interactions to ensure adherence to ad policy, performance standards, and campaign accuracy. • Analyzed ad account KPIs (CTR, CPC, ACoS) and seller feedback to identify trends and improve service delivery. • Conducted weekly calibrations and daily standups to align with global Sponsored Ads support standards and ensure consistent communication with sellers. • Created detailed performance reports and actionable insights to optimize ad support workflows and improve seller satisfaction.