Vishal Bhagat

Handling P&L of 400CR+ consisting of entire decorative range of products. Responsible for new product development & launch, product positioning and its communication, product strategy, marketing ,product lifecycle management, trade marketing, influencer loyalty program management and digital transformation. Handling brand communication, brand identity, designing the consumer value proposition and ensuring proper messaging is built and amplified to target audience.

Custodian of specialty chemicals sales in SEA market which includes Thailand, Indonesia, Vietnam, Malaysia, Vietnam ,Phillipines,etc Business development by new customer acquisition and increasing wallet share from existing customers Engage ,maintain and sustain professional relation with customers/agents/resellers to discover further scope of business in terms of new product offering to cater to wider application Supervise achievement of sales targets and upgrade product mix for better profitability Participation in strategic expos, trade fairs, seminars, etc to increase brand visibility Competiton mapping and tracking customer-wise to sustain competitive advantage over others

Concept study of new product, its development and launch phase-wise area-wise Agency briefing for designing creatives for brand communication Develop trade strategies for new products launches to ensure product penetration Responsible end to end for BTL activations of new product launches Competition tracking and proposing action points to counter competition Developing social media strategies and work in tandem with the digital Increasing product awareness amongst stakeholders of industry through different media

Job Responsibilities Heading the category of interior decorative products (portfolio of 1000+ crore annually) Trade marketing: Trade promotions in channel to create buzz amongst stakeholders Designing BTL activities to ensure increased awareness and more influencers in fold Taken visibility drive strategically through medias like OOH, print, transit,etc New product development and launch Responsible for P&L of the entire portfolio Job Description Strategizing trade promotions to capture mindshare the channel partners Implementing merchandising activities in various forms to spread awareness Agency briefing on creative for campaigns and implementing pack design changes Setting the entire Go to market strategy of new products including pricing, packaging,etc Concept-sharing and liasoning with departments like RND, distribution, materials Designing engagement strategies to retain the influencers of the industry in our fold Optimising cost parameters by continuous product development to ensure profitability Monitoring competition activities and making timely and appropriate responses

To manage a sales team of Demand Generators, Terr. Sales In-charges, Supervisors etc To manage the channel system consisting of C & F, wholesalers, retailers etc. To expand the business network(Competition counters/ Alternate Channels / New 2 B) To design and implement secondary schemes and BTL activities To do necessary data analysis and market research for understanding the market

QUALITY ASSURANCE: The major job responsibilities are: Oversaw quality inspections of ACVR system and HULL outfit items of warships Carried out outside inspections of outsourced items at vendor premises Preparation and approval of Quality Assurance Plan for the vendor inspections Implemented and generated SAP reports to initiate a paperless environment

MBA (General Management)

Shown exceptional leadership skills in several extra curricular activities(cultural fest,student body)and acted as an interface between the students and the authority during UG programme