Vishaal Satheeshwaran

• Manage and optimize Facebook, Instagram, and Google Ads with a focus on profitability, consistently achieving 4–6x ROAS across campaigns with over $2.5M+ in total sales. • Create high-converting ad creatives and copy, regularly testing and launching 10–15 new ad variants per week to maintain performance and reduce ad fatigue. • Track and analyze daily ad performance, lowering CAC by 20-30% compared to industry averages and maintaining conversion rates between 6–8% across platforms. • Lead bi-weekly strategy calls as CEO and Head of Marketing, using performance data to plan upcoming campaigns and align cross-functional teams. • Collaborate with sales and e-commerce teams to develop timely promotional offers and seasonal campaigns that boost AOV and drive urgency.

• Manage and scale Facebook, Instagram, and Google Ads campaigns, consistently achieving 8–10x ROAS and maintaining conversion rates between 10–15% with over $500k+ in total sales. • Create and test 10–15 new ad creatives and copy variations weekly to combat ad fatigue and optimize for engagement (avg. CTR of 4.5%+). • Analyze daily performance metrics in Meta and Google Ads Manager to inform agile campaign adjustments and budget reallocations. • Lead bi-weekly strategy calls to review campaign data and develop 2-week marketing roadmaps aligned with store goals and KPIs. • Collaborate with sales and e-commerce teams to build high-impact promotional offers around key seasonal events, driving spikes in AOV and sales velocity.

• Manage Facebook, Instagram, and Google Ads across multiple online stores, consistently achieving 5-8x ROAS and maintaining conversion rates between 8–10% with over $200k+ in total sales. • Launch and test 10–20 new ad creatives weekly, including copy, visuals, and variants, maintaining CTRs above 3.5% and driving continuous performance improvements. Monitor and analyze daily ad performance using Meta and Google Ads Manager, optimizing campaigns to hit weekly profitability and growth targets. • Lead weekly marketing syncs to review previous results and map out next-week campaign strategies tailored to each store’s goals. • Collaborate with sales and e-commerce teams to develop timely promotional offers for holidays and key events, boosting AOV and driving seasonal revenue spikes. • Support product and store teams in building high-converting product pages, optimizing store design, and crafting social media presence to strengthen overall brand identity.

Revenue sharing on the blockchain.