Virginia Gkeventze

Head Of Media Buying @ Leadx Pro

About

I’m a media planning and performance marketing pro with a talent for turning high-budget campaigns into ROI gold. Specializing in media buying, I’ve got a proven track record of leading campaigns to success by obsessively monitoring metrics and optimizing like there’s no tomorrow. Whether it’s casino, e-commerce, or affiliate marketing, I’ve tackled it all—and had fun doing it! I’m all about data-driven strategies and creative innovation, and I love diving into the numbers, running A/B tests, and tweaking campaigns until they’re perfect (or as close as humanly possible). Leading teams, coordinating creative projects, and staying ahead of industry trends are just a few of the things that keep me on my toes.

Country

Greece

City

Greater Patras Area

Industry

Marketing & Advertising

Skill

Cost Per Lead (CPL), Cost Per Acquisition, HTML, Hotjar, Reporting & Analysis, Consulting, DTC, Tiktok Marketing, Google Adwords Professional, Digital Marketing Media, Email Marketing, Communication, Media Buying, Programmatic Advertising, Native Advertising, Project Planning, Media Planning, Optimization, Pay Per Click (PPC), Artificial Intelligence (AI)

Experience

Head Of Media Buying

Leadx Pro

2025-6 - Present · 1 yr 4 mos

Senior PPC Manager

Convertoo

2024-10 - 2025-6 · 9 mos

London Area, United Kingdom

Media Planning and Buying Lead

FlyxMarketing

2024-5 - 2024-9 · 5 mos

Athens, Attiki, Greece

Leading a marketing team in the gambling industry Responsible for media planning, channel strategies, and KPI definition. Monitors media buyer performance and ensures PPC strategies are correctly integrated and compliant. Implements tracking and reporting mechanisms to optimize bids, adjust ad spend, and improve ROI. Manages budgets efficiently, applies industry insights, and develops innovative strategies to stay ahead of trends.

Digital Marketing Manager

Loop Media

2022-9 - 2024-6 · 1 yr 10 mos

Specialized in Affiliate Marketing and Search Arbitrage Managed monthly budgets over $50,000 for DTC beauty and medical products in Meta and TikTok and Taboola. Managed monthly budget over $80,000 for Search Arbitrage campaigns Scaled campaigns in over 15 EU countries, maintaining an ROI of over 30%. Expanded campaigns to native, programmatic, push, and pop traffic sources. Collaborated with the copywriting team to optimize and test different landing page funnels.

Digital Marketing Specialist

Loop Media

2021-8 - 2022-9 · 1 yr 2 mos

Digital Marketing Specialist

SLEED

2022-4 - 2022-9 · 6 mos

Athens, Attiki, Greece

Collaborated with well-known brands such as Praktiker Hellas, MSD Animal Health, and Toyotomi. I managed client communications, developed 360 marketing strategies, and optimized and scaled Google Ads, Facebook campaigns. Executing email marketing campaigns, delivering detailed reports, and providing consulting services. Conducted analysis and optimization using GA4 and Google Analytics. Created campaigns ranging from brand awareness to bottom-of-the-funnel sales and upsells, focusing on maximizing ROI and client satisfaction.

Digital Marketing Specialist

Neat & Proper Digital Agency

2021-5 - 2022-4 · 1 yr

Athens, Attiki, Greece

Focused on performance marketing and digital strategy especially for fashion brands and home improvement brands. Managed PPC campaigns on Google Ads and Meta Ads, executed email marketing through Mailchimp and Moosend. Depth analysis using Google Analytics and Agency Analytics, reporting via Excel, Data Studio, and Supermetrics, and continuous campaign optimization. Served as the PO Account Manager, offering digital strategy and consulting on digital ads to clients.

Digital Media Executive

ForestView, a TDG company

2019-10 - 2021-5 · 1 yr 8 mos

Patras

Scaled eCommerce and nutra offers through targeted native advertising on platforms such as Taboola, Mgid, Outbrain, as well as push media campaigns with Propeller Ads and EvaDav. Detailed analysis using Google Analytics and Hotjar, and tracking with various tools, including Voluum, along with implementing postbacks and UTMs. Tested landing pages and different funnels to optimize performance. Built websites using HTML, CSS, JavaScript, and WordPress. Consistent monitoring and optimization of campaigns were key to achieving peak performance.