Viral Mewada

Hi, I’m Viral Mewada – a results-driven Sales & Marketing professional with over 15 years of experience in the consumer durables and electronics sector. I specialize in modern trade, retail account management, and strategic business growth, having worked with some of India’s most prominent brands including Livpure, Samsung, Eureka Forbes, and Ozone Overseas. Throughout my career, I’ve successfully: • Driven primary and tertiary sales across multiple regions and formats (Modern Trade, General Trade, and Regional Retailers). • Managed key accounts like Reliance Retail, Croma, Vijay Sales, Kohinoor, and Digi 1, ensuring long-term partnerships and business growth. • Spearheaded BTL/ATL marketing activities, product launches, and team training programs to increase market share and brand visibility. • Played a key role in new account activation, vendor management, and retail strategy execution. My approach is simple: build trust, deliver results, and lead with ownership. Whether it’s scaling tertiary sales, activating new channels, or leading on-ground promotions, I’m passionate about turning goals into measurable outcomes. Let’s connect if you’re looking to collaborate, discuss market trends, or explore growth opportunities in the retail and consumer electronics space.