Vipul Singh

Business Development/ Channel Sales/Customer Acquisition/Negotiations/

Sales Planning and Execution a. Grow sales for the market by driving resources to attain sales and profitability targets b. Manage customer relationships with key customers of CPP and ensure that customer needs are studied and the requirements communicated to the relevant functions in the Business c. Planning and distribution of sales targets F.O. wise/ SKU wise/ Distributor wise/ Route wise d. Tracking daily sales, performing gap analysis vis-à-vis targets and take corrective actions e. Develop and execute strategies ensure maximum profitability (based on NSR, quantity targets set by Business Head) g. Prepare sales budget and monitor the target to achieve monthly/quarterly/yearly. h. Achieve the budget target in term of volume and NSR 2. Sales Infrastructure Improvement a. Increasing the number of customers in area and avoid the dependency of major key customers, b. Identification and appointment of new agents/distributors/ super-stockiest, sub-stockiest in the territory to achieve higher sales and higher market share c. Monitoring the performance of the channel partners and take corrective actions accordingly d. Periodic reviews & take proactive measures to maintain business continuity in case of foreseen/unforeseen changes in Channel Partners 3. Customer Management a. Identify and manage a very select group of customers who are high value/ high growth customers for the business across markets, channels and products b. Attend to customer complaints (if any) and provide immediate resolution c. Effectively manage business relationships with key customers to grow business 4. Channel Management a. Develop channel strategies and mix, manage the relationships with key channel partners (e.g. agents) to drive profitability and growth (maximize sales realizations) b. Manage sales operations and sales activity to maintain and grow the market share & help achieve business targets and targeted profitability

1 Developing marketing strategies to build consumer preference and building market Shares and drive volumes. 2 Conceptualizing and implementing innovative plans for accomplishment of pre- designated targets from the assigned territories 3 Planning marketing activities to achieve volume estimations and review effectiveness 4 Sold all product & services to Individual, Industry, Educational institution, through Straight sales, all distributors 5 Monitoring competitor activities and devising effective counter measures by using Marketing research 6 Identifying business opportunities & business potential through market surveys and Mapping as per targeted plans as well as through lead generation 7 Developing Business Partner i.e. Franchisees & BA’s 8 Handling key customer a/c (Sales coordinator) & generating business from existing accounts and achieving profitability and increase sales growth 9 Follow up with vendors for smooth supplies to the customer as per given schedules 10 Review the company credit control procedure and develop and implement Enhancements Where required. 11 To manage the outstanding sales balances falling due and contact customers before the Balances become overdue to confirm payments. Set and monitor credit limits