VIPin Bhadula

Own and manage day-to-day operations of the D2C website from order flow, fulfillment, and delivery to customer satisfaction. Work closely with the performance marketing team to align supply, pricing, and inventory strategies with campaign plans and product pushes. Ensure smooth coordination of stock inward/outward, warehouse management, and inventory reconciliation to support ongoing promotions and traffic spikes. Monitor and optimize conversion funnels, including page speed, checkout performance, and user journey in collaboration with tech teams. Analyze operational and sales data to identify gaps and opportunities to improve margins, reduce RTOs, and drive higher revenue per visitor. Implement and maintain pricing parity and competitiveness across platforms while protecting D2C profitability. Work with marketing and product teams on launch readiness, ensuring stock, pricing, and delivery timelines are aligned. Assist in forecasting and demand planning to align with monthly marketing spends and revenue goals.

Manage multiple projects and multiple brands Testing campaigns with an optimization strategy Meta ads, Google search ads Retargeting ads and campaign optimization with analysis of previous data Performance-based marketing with good ROAS (return on ad spend) with the help of metrics such as CPM, CTR, clicks, and ATC Lead generation for service-based clients and E-commerce Shopify ads & E-Commerce ads What's app marketing and creating e-commerce flows Maintain data and reports Manage high budget campaigns Rs. 15lac to 45Lac Per month (20k to 30k Dollars) Traffic Campaigns for the brand page Product Hunting from US, UK, and Canadian Markets Find product sourcing prices and websites

Product testing ads on Facebook ads and Google Ads (search ads ) Optimization ads and maintaining ROAS Ads scaling after testing product Pixel setup and event setup Performance marketing Remarketing and retargeting campaigns Shopify ads and E-commerce ads Product research International Product Testing ads

Creating media plans for clients Performance-based marketing on the Shopify website by paid ads. Lead generation for small businesses (like insurance, beauty salons, interior design, cloud kitchens, and industrial chemicals). Tracking and event setup. To manage Google Ads campaigns for international and Indian clients. Submit the weekly & monthly reports to clients. Daily optimization & maintenance of all Google Ads accounts. Work on other PPC platforms like Facebook, Instagram, and Taboola. Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, etc) Acquire insight into online marketing trends and keep strategies up-to-date Social media marketing Business analysis for our clients & understand their business model.