Violet Zhang

Manage and optimize Shopify store operations, including product listing, collection page creation and revamp, and A/B testing to refine the customer shopping experience and increase conversion rates. Oversee Amazon Seller Central listings and Brand Store, managing product content, optimization, updates, and profile enhancements to improve visibility, win rate, and sales performance. Drive social media and content marketing initiatives, including blog posts, organic social campaigns, and creative assets to increase traffic, engagement, and brand authority. Leverage data analytics and cross-functional collaboration, monitor key metrics (CTR, ROAS, CAC), and implement growth initiatives that improve acquisition, retention, and revenue. Plan, execute, and optimize multi-channel campaigns across Google Ads, Meta Ads, and emails (HubSpot, Klaviyo, Mailchimp), ensuring alignment with ROI targets and sales growth. Organize conferences and trade show participation, managing end-to-end event marketing, booth branding, and lead generation strategies to strengthen industry presence and customer relationships.

Support local small business owners across various industries, including retail, consultancy, book writing, financial services, and the nonprofit sector, to thrive and succeed. Manage Google Ads, Meta Ads, and LinkedIn Ads to enhance SCORE's community impact and reach.

Led a digital marketing agency that helped international companies enter the U.S. market through content creation, influencer collaborations, paid social strategies, and e-commerce conversion campaigns. Integrated marketing resources across the U.S., China, and Germany by collaborating with PR partners, web developers, camera teams, influencers, and content creators to drive brand visibility and sales growth.

Directed social media posts, e-commerce sales live-streaming, media buying campaigns, online-to-offline marketing activities. Daily internal cross-functional collaboration with GTM, e-commerce and retail team, solid relationship maintenance with external agencies. Planned new product launch events and produced branding videos. Expert in influencer marketing and live-streaming. Key Projects: - Xiaomi 11 Lite 5G Series, Project Owner - Google x Amazon x Xiaomi Germany Landing Page, Project Owner - 2021 Xiaomi Black Friday, Project Owner (New record of livestream sales: 157,000 total live viewers, 40% YoY growth) - Redmi Note 11 Series, Project Owner (61% YoY sales growth) - Xiaomi and Leica cooperation, Project Coordinator

B2B & B2C Online Store - Products selection and marketing campaigns planning. - Data maintenance and update. - Website design, development and promotion. WeChat Mini Program Shop - Products details and online content alignment, user interface optimization, process streamlining, back-end system maintenance and development. - Kickoff and regular status update, workshop and training organization.

Marketing Research and Analysis Digital Marketing Events Management Business Development

Marketing Research and Analysis - Categorized and summarized data from Marketing Research activities by large automotive firms.

Intranet Administration - Designed and managed One Global Life intranet page on Allianz Connect. - Analyzed and reported KPIs. Event Organization and Project Management - Supported connections and execution of life & health business network events as well as conferences. - Took charge of documentation and follow-up project management. - Prepared presentations, status reports and quarterly reviews based on the implementation of Global Life & Health department.

Digital content creation