Viola Tan

2005.01 – 2006.05 Position: Senior Account Manager and Head of Web Marketing Dept. Reporting to: Deputy General Manager Subordinates: 3 Responsibilities: Senior Account Manager •Coordinated with internal and external partners to shape marketing and brand strategies, develop brand management plan, and implement it accordingly for clients •Enhanced clients’ corporate profile through planning and implementing a wide range of events and activities including campus promotions, sports and entertainment events, and media buying •Organized news conference, media reception and interview for clients Head of Web Marketing Dept. •Led a team with 3 subordinates to accomplish annual target of Web Marketing Department which operated 5 websites •Focused on the latest development of internet and designed internal training plan for subordinates •Built and kept close relationships with both portal and vertical websites •Initiated and implemented online marketing campaigns for clients •Responsible for external liaison. Worked with freelancers, contractors and suppliers

Reporting to: Public Relations Director Responsibilities: •Supported clients to develop annual media and PR plan •Involved in developing and executing clients’ brand strategy and events such as road-show, sports sponsorship and charity events •Built up and kept close relations with over 100 print and online media nationwide to ensure maximized and quality media coverage in line with clients’ marketing and communications strategy •Organized news conference, media reception and interview for clients •Prepared all sorts of materials for publication such as news releases, interview questions and answers, photos, brochure etc. •Draft industry analysis and corporate analysis •Maintained efficient internal communication •Set PR department’s annual targets including budget control, training plan etc and reached them Main Achievements: •Web Marketing Department was awarded ‘The Most Creative Department’ in the company when I was in charge •Was awarded as ‘Outstanding Staff’ every year Brands served and events managed: •Served brands included Philips, Nokia, Siemens, LG, Hutchison Whampos, TOM Group, Tourism Authority of Thailand, Farm Spring, Vinda etc. •Sports and campus events implemented: Philips China University Football League Closing and Award Ceremony of China National Football A League, sponsored by Siemens Mobile Nokia’s promotion in Champions Diving Tour Nokia Campus Program •PR events and activities managed: Series news conference for 2005-2008 Asian Games China Sports Delegation Business Development and Operation, including Nike, Red-collar & Shiseido News conference and interview Boris Becker, the tennis icon player of Germany Public relationship events for Thailand Tourism Bureau News conference for 3d-gold Hong Kong highlighting Kelly Chan, one of the famous artists in Hong Kong Corporate communication affairs for TOM Group